Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa

Rising developing country demand for livestock products propelled by income and population growth, and by urbanization offers poverty reduction opportunities to actors in the supply chain. The increase in volumes demanded also features diversification and increased demand for quality attributes. Rel...

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Main Authors: Jabbar, M.A., Baker, Derek, Fadiga, M.L.
Format: Informe técnico
Language:Inglés
Published: International Livestock Research Institute 2010
Subjects:
Online Access:https://hdl.handle.net/10568/3010
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author Jabbar, M.A.
Baker, Derek
Fadiga, M.L.
author_browse Baker, Derek
Fadiga, M.L.
Jabbar, M.A.
author_facet Jabbar, M.A.
Baker, Derek
Fadiga, M.L.
author_sort Jabbar, M.A.
collection Repository of Agricultural Research Outputs (CGSpace)
description Rising developing country demand for livestock products propelled by income and population growth, and by urbanization offers poverty reduction opportunities to actors in the supply chain. The increase in volumes demanded also features diversification and increased demand for quality attributes. Reliable food safety and information on animal husbandry and geographic origin have long been recognized as value-adding differentiation mechanisms in the developed world. Anecdotal accounts suggest that this is also the case in developing countries. However, little consistent rigorously researched evidence has been published on this subject. This report presents results based on case studies conducted in a number of developing countries in Asia and Africa—Bangladesh, Cambodia, Ethiopia, India, Kenya, Tunisia, and Vietnam. An overview of the theoretically consistent methods used and a synthesis of the results obtained in the various case studies are presented first followed by the case studies each describing a study of specific commodities in specific developing country locations. A consistent set of results emerges, wherein consumers exhibit willingness to pay for quality and safety in animal-origin foods, and within which this willingness to pay is strongest amongst the wealthy and the urban dwellers. However, the intricacy and variety of quality definition and measurement are demonstrated fully, as they occur between and within countries, commodity groups and other settings. The key message from the results is the evidence that quality and safety considerations in products of animal origin food provide commercial opportunities for developing country producers, market actors and industry participants.
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spelling CGSpace30102025-11-04T20:26:46Z Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa Jabbar, M.A. Baker, Derek Fadiga, M.L. marketing animal production Rising developing country demand for livestock products propelled by income and population growth, and by urbanization offers poverty reduction opportunities to actors in the supply chain. The increase in volumes demanded also features diversification and increased demand for quality attributes. Reliable food safety and information on animal husbandry and geographic origin have long been recognized as value-adding differentiation mechanisms in the developed world. Anecdotal accounts suggest that this is also the case in developing countries. However, little consistent rigorously researched evidence has been published on this subject. This report presents results based on case studies conducted in a number of developing countries in Asia and Africa—Bangladesh, Cambodia, Ethiopia, India, Kenya, Tunisia, and Vietnam. An overview of the theoretically consistent methods used and a synthesis of the results obtained in the various case studies are presented first followed by the case studies each describing a study of specific commodities in specific developing country locations. A consistent set of results emerges, wherein consumers exhibit willingness to pay for quality and safety in animal-origin foods, and within which this willingness to pay is strongest amongst the wealthy and the urban dwellers. However, the intricacy and variety of quality definition and measurement are demonstrated fully, as they occur between and within countries, commodity groups and other settings. The key message from the results is the evidence that quality and safety considerations in products of animal origin food provide commercial opportunities for developing country producers, market actors and industry participants. 2010-12-14 2010-12-16T09:13:49Z 2010-12-16T09:13:49Z Report https://hdl.handle.net/10568/3010 en Open Access application/pdf International Livestock Research Institute Jabbar, M.A., Baker, D. and Fadiga, M.L. (eds). 2010. Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa. ILRI Research Report 24. Nairobi (Kenya): ILRI.
spellingShingle marketing
animal production
Jabbar, M.A.
Baker, Derek
Fadiga, M.L.
Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa
title Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa
title_full Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa
title_fullStr Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa
title_full_unstemmed Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa
title_short Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from Asia and Africa
title_sort demand for livestock products in developing countries with a focus on quality and safety attributes evidence from asia and africa
topic marketing
animal production
url https://hdl.handle.net/10568/3010
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