Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia
This case study examines the marketing system for fresh liquid milk in Addis Ababa and its environs (i.e. the catchment area for fresh milk within a 130 km. radius of the city of Addis Ababa) from the retail end of the system to determine the relative efficiency of alternative marketing systems for...
| Autor principal: | |
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| Formato: | Conference Paper |
| Lenguaje: | Inglés |
| Publicado: |
International Livestock Centre for Africa
1992
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| Acceso en línea: | https://hdl.handle.net/10568/2747 |
| _version_ | 1855515241728704512 |
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| author | Mbogoh, S.G. |
| author_browse | Mbogoh, S.G. |
| author_facet | Mbogoh, S.G. |
| author_sort | Mbogoh, S.G. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This case study examines the marketing system for fresh liquid milk in Addis Ababa and its environs (i.e. the catchment area for fresh milk within a 130 km. radius of the city of Addis Ababa) from the retail end of the system to determine the relative efficiency of alternative marketing systems for dairy products. Aspects examined were (1) consumer price levels, (2) the types, reliability and stability or flexibility of the services offered to the consumers, (3) the responsiveness of alternative marketing systems to consumer demands and (4) the contribution of alternative marketing systems to the maintenance of achievement of some specified goals of marketing policies, such as product quality and hygiene standards. |
| format | Conference Paper |
| id | CGSpace2747 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 1992 |
| publishDateRange | 1992 |
| publishDateSort | 1992 |
| publisher | International Livestock Centre for Africa |
| publisherStr | International Livestock Centre for Africa |
| record_format | dspace |
| spelling | CGSpace27472023-02-15T09:30:06Z Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia Mbogoh, S.G. dairy industry milk marketing pricing policies consumption marketing techniques This case study examines the marketing system for fresh liquid milk in Addis Ababa and its environs (i.e. the catchment area for fresh milk within a 130 km. radius of the city of Addis Ababa) from the retail end of the system to determine the relative efficiency of alternative marketing systems for dairy products. Aspects examined were (1) consumer price levels, (2) the types, reliability and stability or flexibility of the services offered to the consumers, (3) the responsiveness of alternative marketing systems to consumer demands and (4) the contribution of alternative marketing systems to the maintenance of achievement of some specified goals of marketing policies, such as product quality and hygiene standards. 1992 2010-12-09T11:09:21Z 2010-12-09T11:09:21Z Conference Paper https://hdl.handle.net/10568/2747 en Open Access International Livestock Centre for Africa |
| spellingShingle | dairy industry milk marketing pricing policies consumption marketing techniques Mbogoh, S.G. Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia |
| title | Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia |
| title_full | Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia |
| title_fullStr | Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia |
| title_full_unstemmed | Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia |
| title_short | Marketing efficiency, pricing and policy implications: a case study of milk marketing in Addis Ababa, Ethiopia |
| title_sort | marketing efficiency pricing and policy implications a case study of milk marketing in addis ababa ethiopia |
| topic | dairy industry milk marketing pricing policies consumption marketing techniques |
| url | https://hdl.handle.net/10568/2747 |
| work_keys_str_mv | AT mbogohsg marketingefficiencypricingandpolicyimplicationsacasestudyofmilkmarketinginaddisababaethiopia |