Consumer preferences and segmentation in social commerce for shrimp in Bangladesh: implications for female entrepreneurship
Digital technology, and social media in particular, has opened up affordable and accessible business opportunities, especially for women who face cultural and financial barriers in traditionally male-dominated markets in many developing countries. Facebook has emerged as the key platform for "social...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Elsevier
2026
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/179993 |
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