| Summary: | As climate change intensifies, Ethiopia's vital livestock sector, a cornerstone of livelihoods for millions, faces escalating pressure. Persistent challenges, including limited access to quality feed, inadequate animal health, and marketing services compound this. These challenges significantly hinder the country from fully realizing its livestock potential. In response, the International Livestock Research Institute (ILRI) and its partners have developed innovative communication solutions that use radio frequency broadcasting and mobile network platforms to facilitate targeted behavioral change among livestock producers.
Through a three-year initiative across Amhara, Sidama and Central Ethiopia regions, over 91,000 farmers have accessed information on the production and utilization of climate-smart forage innovations. This digital-first approach demonstrates how accessible technology can bridge knowledge gaps where conventional extension models struggle
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