Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India
Low awareness of agricultural technologies remains a significant challenge in many low-income countries, particularly among smallholder farmers who constitute nearly 70% of the farming population. Advances in information and communication technologies and the rapid expansion of digital farmer servic...
| Main Authors: | , , , , , , |
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| Format: | Brief |
| Language: | Inglés |
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International Rice Research Institute
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/178898 |
| _version_ | 1855535769902383104 |
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| author | Patil, Vikram Veettil, Prakashan Chellattan Srivastava, Amit Munshi, Sugandha Kumar, Virender Malik, R. K. Alvi, Muzna |
| author_browse | Alvi, Muzna Kumar, Virender Malik, R. K. Munshi, Sugandha Patil, Vikram Srivastava, Amit Veettil, Prakashan Chellattan |
| author_facet | Patil, Vikram Veettil, Prakashan Chellattan Srivastava, Amit Munshi, Sugandha Kumar, Virender Malik, R. K. Alvi, Muzna |
| author_sort | Patil, Vikram |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Low awareness of agricultural technologies remains a significant challenge in many low-income countries, particularly among smallholder farmers who constitute nearly 70% of the farming population. Advances in information and communication technologies and the rapid expansion of digital farmer services offer new avenues to reach millions of smallholders at low cost. In parallel, male outmigration has increased the role and responsibilities of women in farming
across India, making it essential to identify effective methods for improving women farmers’ awareness, knowledge, and capacity to adopt new technologies. However, it remains unclear whether the digital transformation of Indian agriculture will further widen existing technology gaps or create new opportunities to access timely and actionable information. Using a field experiment conducted with smallholder farmers in Bihar, India, this study evaluates the effectiveness of institutionalized agro-advisory services on technology awareness and adoption. The experiment tests (i) landscape-specific advisories and generic, state-level recommendations, and (ii) two delivery modalities: agro-advisory messages through IVR calls and information campaigns delivered through field demonstrations. |
| format | Brief |
| id | CGSpace178898 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | International Rice Research Institute |
| publisherStr | International Rice Research Institute |
| record_format | dspace |
| spelling | CGSpace1788982026-01-06T21:14:14Z Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India Patil, Vikram Veettil, Prakashan Chellattan Srivastava, Amit Munshi, Sugandha Kumar, Virender Malik, R. K. Alvi, Muzna advisory centers digital agriculture farmers communication technology innovation adoption farming systems food security smallholders women's participation agro-industry Low awareness of agricultural technologies remains a significant challenge in many low-income countries, particularly among smallholder farmers who constitute nearly 70% of the farming population. Advances in information and communication technologies and the rapid expansion of digital farmer services offer new avenues to reach millions of smallholders at low cost. In parallel, male outmigration has increased the role and responsibilities of women in farming across India, making it essential to identify effective methods for improving women farmers’ awareness, knowledge, and capacity to adopt new technologies. However, it remains unclear whether the digital transformation of Indian agriculture will further widen existing technology gaps or create new opportunities to access timely and actionable information. Using a field experiment conducted with smallholder farmers in Bihar, India, this study evaluates the effectiveness of institutionalized agro-advisory services on technology awareness and adoption. The experiment tests (i) landscape-specific advisories and generic, state-level recommendations, and (ii) two delivery modalities: agro-advisory messages through IVR calls and information campaigns delivered through field demonstrations. 2025 2025-12-17T05:32:40Z 2025-12-17T05:32:40Z Brief https://hdl.handle.net/10568/178898 en Open Access application/pdf International Rice Research Institute Patil, Vikram, Prakashan Chellattan Veettil, Amit Srivastava, Sugandha Munshi, Virender Kumar, R. K. Malik, Muzna Alvi (2025). Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India. International Rice Research Institute. 5 p. |
| spellingShingle | advisory centers digital agriculture farmers communication technology innovation adoption farming systems food security smallholders women's participation agro-industry Patil, Vikram Veettil, Prakashan Chellattan Srivastava, Amit Munshi, Sugandha Kumar, Virender Malik, R. K. Alvi, Muzna Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India |
| title | Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India |
| title_full | Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India |
| title_fullStr | Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India |
| title_full_unstemmed | Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India |
| title_short | Institutional Agro-Advisory Systems and Delivery Modalities: Evidence from a Field Experiment in Bihar, India |
| title_sort | institutional agro advisory systems and delivery modalities evidence from a field experiment in bihar india |
| topic | advisory centers digital agriculture farmers communication technology innovation adoption farming systems food security smallholders women's participation agro-industry |
| url | https://hdl.handle.net/10568/178898 |
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