Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe

Regenerative agriculture is advocated as a response to environmental and socio-economic challenges, yet little research systematically examines its key proponents. We analyzed 849 actor websites and interviewed 131 regenerative farmers across five European countries. We mapped actor types, locations...

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Autores principales: Schreefel, Loekie, Steenman, Emile, Adler, Fabian, Buffara, Ricardo, Freundt, Stephan, Declerck, Fabrice, Duncan, Jessica, Giller, Ken E., Koster, Howard, van Zanten, Hannah H. E.
Formato: Journal Article
Lenguaje:Inglés
Publicado: 2025
Materias:
Acceso en línea:https://hdl.handle.net/10568/178644
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author Schreefel, Loekie
Steenman, Emile
Adler, Fabian
Buffara, Ricardo
Freundt, Stephan
Declerck, Fabrice
Duncan, Jessica
Giller, Ken E.
Koster, Howard
van Zanten, Hannah H. E.
author_browse Adler, Fabian
Buffara, Ricardo
Declerck, Fabrice
Duncan, Jessica
Freundt, Stephan
Giller, Ken E.
Koster, Howard
Schreefel, Loekie
Steenman, Emile
van Zanten, Hannah H. E.
author_facet Schreefel, Loekie
Steenman, Emile
Adler, Fabian
Buffara, Ricardo
Freundt, Stephan
Declerck, Fabrice
Duncan, Jessica
Giller, Ken E.
Koster, Howard
van Zanten, Hannah H. E.
author_sort Schreefel, Loekie
collection Repository of Agricultural Research Outputs (CGSpace)
description Regenerative agriculture is advocated as a response to environmental and socio-economic challenges, yet little research systematically examines its key proponents. We analyzed 849 actor websites and interviewed 131 regenerative farmers across five European countries. We mapped actor types, locations, sizes, and promoted themes (e.g. biodiversity) and practices (e.g. no-tillage). Our findings suggest regenerative agriculture originated as a grassroots approach to farming that was co-opted by non-farming actors around 2020. Since 2021, the number of new regenerative farmers declined, raising concerns that the focus shifted from farming to marketing driven by multinational companies. Policy engagement was limited, and actors were mainly urban-based (e.g. NGOs). The most promoted themes were soil health and biodiversity. Among nearly 5000 cited practices, cover cropping and crop diversification dominated. We argue that the burden of proof for regenerative agriculture to be sustainable lies in its ability to regenerate the environment—until then, its impact remains uncertain.
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spelling CGSpace1786442025-12-10T02:14:04Z Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe Schreefel, Loekie Steenman, Emile Adler, Fabian Buffara, Ricardo Freundt, Stephan Declerck, Fabrice Duncan, Jessica Giller, Ken E. Koster, Howard van Zanten, Hannah H. E. farmers stakeholders regenerative agriculture europe Regenerative agriculture is advocated as a response to environmental and socio-economic challenges, yet little research systematically examines its key proponents. We analyzed 849 actor websites and interviewed 131 regenerative farmers across five European countries. We mapped actor types, locations, sizes, and promoted themes (e.g. biodiversity) and practices (e.g. no-tillage). Our findings suggest regenerative agriculture originated as a grassroots approach to farming that was co-opted by non-farming actors around 2020. Since 2021, the number of new regenerative farmers declined, raising concerns that the focus shifted from farming to marketing driven by multinational companies. Policy engagement was limited, and actors were mainly urban-based (e.g. NGOs). The most promoted themes were soil health and biodiversity. Among nearly 5000 cited practices, cover cropping and crop diversification dominated. We argue that the burden of proof for regenerative agriculture to be sustainable lies in its ability to regenerate the environment—until then, its impact remains uncertain. 2025-11-05 2025-12-09T08:36:04Z 2025-12-09T08:36:04Z Journal Article https://hdl.handle.net/10568/178644 en Open Access application/pdf Schreefel, L.; Steenman, E.; Adler, F.; Buffara, R.; Freundt, S.; Declerck, F.; Duncan, J.; Giller, K.E.; Koster, H.; van Zanten, H.H.E. (2025) Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe. npj Sustainable Agriculture 3(1): 59. ISSN: 2731-9202
spellingShingle farmers
stakeholders
regenerative agriculture
europe
Schreefel, Loekie
Steenman, Emile
Adler, Fabian
Buffara, Ricardo
Freundt, Stephan
Declerck, Fabrice
Duncan, Jessica
Giller, Ken E.
Koster, Howard
van Zanten, Hannah H. E.
Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe
title Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe
title_full Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe
title_fullStr Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe
title_full_unstemmed Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe
title_short Beyond the buzz: analyzing actors promoting regenerative agriculture in Europe
title_sort beyond the buzz analyzing actors promoting regenerative agriculture in europe
topic farmers
stakeholders
regenerative agriculture
europe
url https://hdl.handle.net/10568/178644
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