Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda

Extension services are designed to facilitate the flow of information from researchers to farmers. However, information failures continue to impede the diffusion of soilimproving and water conservation technologies in Sub-Saharan African countries. We use a randomized controlled trial (RCT) to exam...

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Autores principales: Mbabazi, Gloria Esther, Awudu Abdulai, Kikulwe, Enoch, Gotor, Elisabetta
Formato: Journal Article
Lenguaje:Inglés
Publicado: Wiley 2025
Materias:
Acceso en línea:https://hdl.handle.net/10568/178630
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author Mbabazi, Gloria Esther
Awudu Abdulai
Kikulwe, Enoch
Gotor, Elisabetta
author_browse Awudu Abdulai
Gotor, Elisabetta
Kikulwe, Enoch
Mbabazi, Gloria Esther
author_facet Mbabazi, Gloria Esther
Awudu Abdulai
Kikulwe, Enoch
Gotor, Elisabetta
author_sort Mbabazi, Gloria Esther
collection Repository of Agricultural Research Outputs (CGSpace)
description Extension services are designed to facilitate the flow of information from researchers to farmers. However, information failures continue to impede the diffusion of soilimproving and water conservation technologies in Sub-Saharan African countries. We use a randomized controlled trial (RCT) to examine the impact of an extension-based campaign on the adoption of soil and water conservation measures and welfare outcomes among farmers in Uganda. The experiment involves the use of mass media including radio programs and video shows, lecture trainings, and practical sessions involving demonstration trials and farmer field days in disseminating information pertinent to soil-improving and water conservation practices. We compare the impact of utilizing audio-visual and hands-on approaches in disseminating information relative to audio means of communication. We employ machine learning techniques to analyze the heterogeneous effects and for covariate adjustment. We find that augmenting mass media in public extension has far-reaching effects. Our results reveal that the transmission of information through multiple communication channels significantly increases the adoption of the soil-improving and water conservation measures. We also find that the intervention significantly increases welfare measures like banana yields, marketed surplus, and household incomes. These findings provide evidence that the use of mass media for increased awareness of improved technologies and utilizing audio-visual and hands-on communication channels in facilitating changes in attitudes and behavior of the end-users, can enhance the adoption of these technologies and contribute to increased household welfare.
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spelling CGSpace1786302025-12-10T02:13:50Z Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda Mbabazi, Gloria Esther Awudu Abdulai Kikulwe, Enoch Gotor, Elisabetta evaluation impact assessment conservation agriculture diffusion of information Extension services are designed to facilitate the flow of information from researchers to farmers. However, information failures continue to impede the diffusion of soilimproving and water conservation technologies in Sub-Saharan African countries. We use a randomized controlled trial (RCT) to examine the impact of an extension-based campaign on the adoption of soil and water conservation measures and welfare outcomes among farmers in Uganda. The experiment involves the use of mass media including radio programs and video shows, lecture trainings, and practical sessions involving demonstration trials and farmer field days in disseminating information pertinent to soil-improving and water conservation practices. We compare the impact of utilizing audio-visual and hands-on approaches in disseminating information relative to audio means of communication. We employ machine learning techniques to analyze the heterogeneous effects and for covariate adjustment. We find that augmenting mass media in public extension has far-reaching effects. Our results reveal that the transmission of information through multiple communication channels significantly increases the adoption of the soil-improving and water conservation measures. We also find that the intervention significantly increases welfare measures like banana yields, marketed surplus, and household incomes. These findings provide evidence that the use of mass media for increased awareness of improved technologies and utilizing audio-visual and hands-on communication channels in facilitating changes in attitudes and behavior of the end-users, can enhance the adoption of these technologies and contribute to increased household welfare. 2025-11-29 2025-12-09T05:39:25Z 2025-12-09T05:39:25Z Journal Article https://hdl.handle.net/10568/178630 en Open Access application/pdf Wiley Mbabazi, G.E.; Awudu Abdulai; Kikulwe, E.; Gotor, E. (2025) Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda. American Journal of Agricultural Economics , Online first paper(2025-11-29). p. 1-30. ISSN: 1467-8276
spellingShingle evaluation
impact assessment
conservation agriculture
diffusion of information
Mbabazi, Gloria Esther
Awudu Abdulai
Kikulwe, Enoch
Gotor, Elisabetta
Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda
title Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda
title_full Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda
title_fullStr Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda
title_full_unstemmed Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda
title_short Information flow and the adoption of soil-improvingand water conservation measures, and householdwelfare: Insights from a randomized controlled trialin Uganda
title_sort information flow and the adoption of soil improvingand water conservation measures and householdwelfare insights from a randomized controlled trialin uganda
topic evaluation
impact assessment
conservation agriculture
diffusion of information
url https://hdl.handle.net/10568/178630
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