Try before you buy: experimental evidence on willingness to pay for tailored agricultural advice in Nigeria
Using a randomized controlled trial and a choice experiment in Nigeria, we examine the impact of a 2-year free provision of tailored advice through a digital decision support tool (DST) on farmers' willingness-to-pay (WTP) for a targeted decision support system. We find that farmers are willing to p...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Wiley
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/178126 |
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