Try before you buy: experimental evidence on willingness to pay for tailored agricultural advice in Nigeria

Using a randomized controlled trial and a choice experiment in Nigeria, we examine the impact of a 2-year free provision of tailored advice through a digital decision support tool (DST) on farmers' willingness-to-pay (WTP) for a targeted decision support system. We find that farmers are willing to p...

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Bibliographic Details
Main Authors: Oyakhilomen Oyinbo, Chamberlin, Jordan, Maertens, Miet
Format: Journal Article
Language:Inglés
Published: Wiley 2025
Subjects:
Online Access:https://hdl.handle.net/10568/178126

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