Effects of information and price promotions on farmer experimentation with new maize hybrids

Varietal turnover in maize seed systems in sub-Saharan Africa remains slower than expected, despite significant public and private investment in breeding and seed commercialization. Encouraging farmers to experiment with new hybrids could accelerate adoption and facilitate the replacement of outdate...

Full description

Bibliographic Details
Main Authors: Kariuki, Sarah Wairimu, Muteti, F.N., Donovan, Jason, Rutsaert, Pieter, Ndegwa, Michael Kariuki, Mbugua, Mercy
Format: Preprint
Language:Inglés
Published: Elsevier 2025
Subjects:
Online Access:https://hdl.handle.net/10568/178120

Similar Items: Effects of information and price promotions on farmer experimentation with new maize hybrids