Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations
In 2025, the media visibility of Ethiopia’s Community-Based Breeding Programs (CBBPs) and the Smart Pack innovation bundle expanded significantly across national, regional, and social media platforms, garnering recognition from both domestic and international networks. Supported by AICCRA and implem...
| Autores principales: | , , , , |
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| Formato: | Informe técnico |
| Lenguaje: | Inglés |
| Publicado: |
Accelerating Impacts of CGIAR Climate Research for Africa
2025
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| Acceso en línea: | https://hdl.handle.net/10568/177865 |
| _version_ | 1855514127772942336 |
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| author | Getachew, Tesfaye Rischkowsky, Barbara A. Belay, Berhanu Rekik, Mourad Haile, Aynalem |
| author_browse | Belay, Berhanu Getachew, Tesfaye Haile, Aynalem Rekik, Mourad Rischkowsky, Barbara A. |
| author_facet | Getachew, Tesfaye Rischkowsky, Barbara A. Belay, Berhanu Rekik, Mourad Haile, Aynalem |
| author_sort | Getachew, Tesfaye |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | In 2025, the media visibility of Ethiopia’s Community-Based Breeding Programs (CBBPs) and the Smart Pack innovation bundle expanded significantly across national, regional, and social media platforms, garnering recognition from both domestic and international networks. Supported by AICCRA and implemented by ICARDA in collaboration with the Ministry of Agriculture, research centers, and universities, CBBPs continued to demonstrate the power of climate-smart, inclusive, and data-driven livestock improvement.
A total of 27 verified media and institutional items were tracked across television, radio, institutional websites, and social media in Amharic and English. The coverage focused on key innovation areas:
• Breeding sire selection and genetic dissemination,
• Health interventions and reproductive management,
• Access to finance and digital traceability, and
• Scaling clusters and cooperative governance.
Collectively, these communications generated more than 100,000 views and engagements, reflecting strong national interest and growing public trust in the program’s achievements. The overall sentiment remained highly positive, with recurring themes of pride in Ethiopia’s local breeds, appreciation for ICARDA and partner leadership, and calls to expand CBBP coverage to new kebeles.
National recognition further elevated visibility, including features by regional TV stations, the Office of the Vice Prime Minister, and institutional platforms of ICARDA, ILRI, and universities. Together, these acknowledgments positioned Ethiopia’s CBBP and Smart Pack framework as globally transferable models for sustainable livestock transformation, empowering smallholder farmers, youth, and women through climate-smart innovation and cooperative enterprise. |
| format | Informe técnico |
| id | CGSpace177865 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Accelerating Impacts of CGIAR Climate Research for Africa |
| publisherStr | Accelerating Impacts of CGIAR Climate Research for Africa |
| record_format | dspace |
| spelling | CGSpace1778652025-11-14T02:00:49Z Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations Getachew, Tesfaye Rischkowsky, Barbara A. Belay, Berhanu Rekik, Mourad Haile, Aynalem community development In 2025, the media visibility of Ethiopia’s Community-Based Breeding Programs (CBBPs) and the Smart Pack innovation bundle expanded significantly across national, regional, and social media platforms, garnering recognition from both domestic and international networks. Supported by AICCRA and implemented by ICARDA in collaboration with the Ministry of Agriculture, research centers, and universities, CBBPs continued to demonstrate the power of climate-smart, inclusive, and data-driven livestock improvement. A total of 27 verified media and institutional items were tracked across television, radio, institutional websites, and social media in Amharic and English. The coverage focused on key innovation areas: • Breeding sire selection and genetic dissemination, • Health interventions and reproductive management, • Access to finance and digital traceability, and • Scaling clusters and cooperative governance. Collectively, these communications generated more than 100,000 views and engagements, reflecting strong national interest and growing public trust in the program’s achievements. The overall sentiment remained highly positive, with recurring themes of pride in Ethiopia’s local breeds, appreciation for ICARDA and partner leadership, and calls to expand CBBP coverage to new kebeles. National recognition further elevated visibility, including features by regional TV stations, the Office of the Vice Prime Minister, and institutional platforms of ICARDA, ILRI, and universities. Together, these acknowledgments positioned Ethiopia’s CBBP and Smart Pack framework as globally transferable models for sustainable livestock transformation, empowering smallholder farmers, youth, and women through climate-smart innovation and cooperative enterprise. 2025-11 2025-11-13T11:33:14Z 2025-11-13T11:33:14Z Report https://hdl.handle.net/10568/177865 en Open Access application/pdf Accelerating Impacts of CGIAR Climate Research for Africa Getachew T., Rischkowsky B., Belay, B., Rekik, M., Haile, A. 2025. Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations. AICCRA Report. Accelerating Impacts of CGIAR Climate Research for Africa (AICCRA). |
| spellingShingle | community development Getachew, Tesfaye Rischkowsky, Barbara A. Belay, Berhanu Rekik, Mourad Haile, Aynalem Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations |
| title | Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations |
| title_full | Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations |
| title_fullStr | Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations |
| title_full_unstemmed | Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations |
| title_short | Media Coverage Report on Community-Based Breeding and SmaRT Pack Innovations |
| title_sort | media coverage report on community based breeding and smart pack innovations |
| topic | community development |
| url | https://hdl.handle.net/10568/177865 |
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