Seed producer-led marketing strategies: high-Impact, cost-effective strategies to drive demand for quality seed for cassava and sweetpotato
This research brief presents evidence from a pilot initiative involving 20 cassava and sweetpotato seed producers across Tanzania’s Lake Zone (Mwanza, Geita, Shinyanga, Simiyu, Kagera, and Mara). The study tested various seed producer-led marketing approaches, including social networks, agricultural...
| Main Authors: | , |
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| Format: | Brief |
| Language: | Inglés |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/177149 |
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