Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt

Despite growing enthusiasm about the potential of digital innovations to transform agrifood systems, adoption among smallholder farmers in Africa remains low and heterogeneous. While the proliferation of digital tools targeting smallholder farmers is encouraging, the vast majority remain at pilot st...

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Detalles Bibliográficos
Autores principales: Abdelaziz, Fatma, Abay, Kibrom A.
Formato: Artículo preliminar
Lenguaje:Inglés
Publicado: International Food Policy Research Institute 2025
Materias:
Acceso en línea:https://hdl.handle.net/10568/176520
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author Abdelaziz, Fatma
Abay, Kibrom A.
author_browse Abay, Kibrom A.
Abdelaziz, Fatma
author_facet Abdelaziz, Fatma
Abay, Kibrom A.
author_sort Abdelaziz, Fatma
collection Repository of Agricultural Research Outputs (CGSpace)
description Despite growing enthusiasm about the potential of digital innovations to transform agrifood systems, adoption among smallholder farmers in Africa remains low and heterogeneous. While the proliferation of digital tools targeting smallholder farmers is encouraging, the vast majority remain at pilot stages, facing important demand and supply-side barriers to adoption. This paper evaluates alternative digital literacy interventions designed to address these demand-side barriers. Following a Training of Trainers (TOT) model, we designed and implemented a randomized control trial to test three variants of digital literacy training: standard classroom-based digital literacy training (T1), digital training complemented (preceded) by a video-based play (T2), digital training complemented (preceded) by a live community play (T3), and a control group (C). We find that all variants of digital training significantly increased the uptake and utilization of digital tools by smallholder farmers. Specifically, the standard digital training alone increased uptake by 20 percentage points and utilization by 26 percentage points. The interventions also significantly enhanced farmer trust in digital tools by 8–13 percentage points. Surprisingly, for some outcomes, the digital literacy training alone outperformed the combined approaches that incorporated edutainment nudges. We explore possible explanations, including group size effects and social influence dynamics during the plays. We also document heterogeneity in the impact of these interventions across farmers’ gender and age. Our findings offer insights for designing cost effective and scalable interventions to build digital capabilities and trust among smallholder farmers.
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spelling CGSpace1765202025-12-02T21:03:13Z Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt Abdelaziz, Fatma Abay, Kibrom A. digital literacy training digital agriculture smallholders technology adoption Despite growing enthusiasm about the potential of digital innovations to transform agrifood systems, adoption among smallholder farmers in Africa remains low and heterogeneous. While the proliferation of digital tools targeting smallholder farmers is encouraging, the vast majority remain at pilot stages, facing important demand and supply-side barriers to adoption. This paper evaluates alternative digital literacy interventions designed to address these demand-side barriers. Following a Training of Trainers (TOT) model, we designed and implemented a randomized control trial to test three variants of digital literacy training: standard classroom-based digital literacy training (T1), digital training complemented (preceded) by a video-based play (T2), digital training complemented (preceded) by a live community play (T3), and a control group (C). We find that all variants of digital training significantly increased the uptake and utilization of digital tools by smallholder farmers. Specifically, the standard digital training alone increased uptake by 20 percentage points and utilization by 26 percentage points. The interventions also significantly enhanced farmer trust in digital tools by 8–13 percentage points. Surprisingly, for some outcomes, the digital literacy training alone outperformed the combined approaches that incorporated edutainment nudges. We explore possible explanations, including group size effects and social influence dynamics during the plays. We also document heterogeneity in the impact of these interventions across farmers’ gender and age. Our findings offer insights for designing cost effective and scalable interventions to build digital capabilities and trust among smallholder farmers. 2025-09-16 2025-09-16T19:45:41Z 2025-09-16T19:45:41Z Working Paper https://hdl.handle.net/10568/176520 en Open Access application/pdf International Food Policy Research Institute Abdelaziz, Fatma; and Abay, Kibrom A. 2025. Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt. IFPRI Discussion Paper 2359. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/176520
spellingShingle digital literacy
training
digital agriculture
smallholders
technology adoption
Abdelaziz, Fatma
Abay, Kibrom A.
Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt
title Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt
title_full Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt
title_fullStr Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt
title_full_unstemmed Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt
title_short Digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers: Evidence from a randomized intervention in Egypt
title_sort digital literacy training to promote diffusion of digital agricultural tools to smallholder farmers evidence from a randomized intervention in egypt
topic digital literacy
training
digital agriculture
smallholders
technology adoption
url https://hdl.handle.net/10568/176520
work_keys_str_mv AT abdelazizfatma digitalliteracytrainingtopromotediffusionofdigitalagriculturaltoolstosmallholderfarmersevidencefromarandomizedinterventioninegypt
AT abaykibroma digitalliteracytrainingtopromotediffusionofdigitalagriculturaltoolstosmallholderfarmersevidencefromarandomizedinterventioninegypt