Private sector promotion of agricultural technologies: Experimental evidence from Nigeria
Private sector agricultural businesses are critical for scaling new and potentially environmentally-friendly technologies, though much attention has focused on public agricultural investment. Working with a private firm, we conduct an experiment testing the effectiveness of alternative marketing str...
| Autores principales: | , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Elsevier
2025
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/175360 |
| _version_ | 1855533541241126912 |
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| author | Liverpool-Tasie, Lenis Saweda O. Dillon, Andrew Bloem, Jeffrey R. Adjognon, Guigonan Serge |
| author_browse | Adjognon, Guigonan Serge Bloem, Jeffrey R. Dillon, Andrew Liverpool-Tasie, Lenis Saweda O. |
| author_facet | Liverpool-Tasie, Lenis Saweda O. Dillon, Andrew Bloem, Jeffrey R. Adjognon, Guigonan Serge |
| author_sort | Liverpool-Tasie, Lenis Saweda O. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Private sector agricultural businesses are critical for scaling new and potentially environmentally-friendly technologies, though much attention has focused on public agricultural investment. Working with a private firm, we conduct an experiment testing the effectiveness of alternative marketing strategies for promoting the adoption of urea super granule fertilizer (USG) among rice farmers in Nigeria. We disentangle the effects of price discount vouchers and the firm’s standard marketing package. We find that the firm’s standard marketing increases the adoption of USG fertilizer by 24 percentage points while reducing prilled urea utilization by 17 percentage points. Discount vouchers increase adoption of USG by an additional eight percentage points, but are not profitable for the firm. Although the adoption of USG leads to substantial environmental benefits by reducing nitrogen loss, farmer rice yields did not increase. Thus, despite the potential public benefits, private incentives facing firms and farmers are insufficient to drive scaling after a one-year intervention. |
| format | Journal Article |
| id | CGSpace175360 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Elsevier |
| publisherStr | Elsevier |
| record_format | dspace |
| spelling | CGSpace1753602025-10-26T12:55:29Z Private sector promotion of agricultural technologies: Experimental evidence from Nigeria Liverpool-Tasie, Lenis Saweda O. Dillon, Andrew Bloem, Jeffrey R. Adjognon, Guigonan Serge technology adoption private sector nitrogen rice urea Private sector agricultural businesses are critical for scaling new and potentially environmentally-friendly technologies, though much attention has focused on public agricultural investment. Working with a private firm, we conduct an experiment testing the effectiveness of alternative marketing strategies for promoting the adoption of urea super granule fertilizer (USG) among rice farmers in Nigeria. We disentangle the effects of price discount vouchers and the firm’s standard marketing package. We find that the firm’s standard marketing increases the adoption of USG fertilizer by 24 percentage points while reducing prilled urea utilization by 17 percentage points. Discount vouchers increase adoption of USG by an additional eight percentage points, but are not profitable for the firm. Although the adoption of USG leads to substantial environmental benefits by reducing nitrogen loss, farmer rice yields did not increase. Thus, despite the potential public benefits, private incentives facing firms and farmers are insufficient to drive scaling after a one-year intervention. 2025-09 2025-06-27T19:17:30Z 2025-06-27T19:17:30Z Journal Article https://hdl.handle.net/10568/175360 en Open Access Elsevier Liverpool-Tasie, Lenis Saweda O.; Dillon, Andrew; Bloem, Jeffrey R.; and Adjognon, Guigonan Serge. 2025. Private sector promotion of agricultural technologies: Experimental evidence from Nigeria. Journal of Environmental Economics and Management 133(September 2025): 103201. https://doi.org/10.1016/j.jeem.2025.103201 |
| spellingShingle | technology adoption private sector nitrogen rice urea Liverpool-Tasie, Lenis Saweda O. Dillon, Andrew Bloem, Jeffrey R. Adjognon, Guigonan Serge Private sector promotion of agricultural technologies: Experimental evidence from Nigeria |
| title | Private sector promotion of agricultural technologies: Experimental evidence from Nigeria |
| title_full | Private sector promotion of agricultural technologies: Experimental evidence from Nigeria |
| title_fullStr | Private sector promotion of agricultural technologies: Experimental evidence from Nigeria |
| title_full_unstemmed | Private sector promotion of agricultural technologies: Experimental evidence from Nigeria |
| title_short | Private sector promotion of agricultural technologies: Experimental evidence from Nigeria |
| title_sort | private sector promotion of agricultural technologies experimental evidence from nigeria |
| topic | technology adoption private sector nitrogen rice urea |
| url | https://hdl.handle.net/10568/175360 |
| work_keys_str_mv | AT liverpooltasielenissawedao privatesectorpromotionofagriculturaltechnologiesexperimentalevidencefromnigeria AT dillonandrew privatesectorpromotionofagriculturaltechnologiesexperimentalevidencefromnigeria AT bloemjeffreyr privatesectorpromotionofagriculturaltechnologiesexperimentalevidencefromnigeria AT adjognonguigonanserge privatesectorpromotionofagriculturaltechnologiesexperimentalevidencefromnigeria |