Farmers’ preferences for the next generation of maize hybrids: application of product concept testing in Kenya and Uganda
Step-change innovation in seed product design by public sector crop breeding has led to major contributions to global food security. The literature, however, provides few insights on how to identify forward-looking innovation opportunities. Inspired by discussions in the product innovation literatur...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Cambridge University Press
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/173770 |
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