Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT
The article discusses efforts to align market segmentation for spring wheat between ICARDA and CIMMYT within the CGIAR initiative. Initially, both centers presented separate market segments for the same regions, causing duplication. To address this, the initiative has worked toward a unified "crop v...
| Autores principales: | , , , |
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| Formato: | Blog Post |
| Lenguaje: | Inglés |
| Publicado: |
CGIAR Initiative on Market Intelligence
2024
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/173192 |
| _version_ | 1855541409943126016 |
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| author | Mbugua-Gitonga, Agnes Wuletaw, Tadesse Velu, Govindan Donovan, Jason |
| author_browse | Donovan, Jason Mbugua-Gitonga, Agnes Velu, Govindan Wuletaw, Tadesse |
| author_facet | Mbugua-Gitonga, Agnes Wuletaw, Tadesse Velu, Govindan Donovan, Jason |
| author_sort | Mbugua-Gitonga, Agnes |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The article discusses efforts to align market segmentation for spring wheat between ICARDA and CIMMYT within the CGIAR initiative. Initially, both centers presented separate market segments for the same regions, causing duplication. To address this, the initiative has worked toward a unified "crop view" for better crop prioritization based on regional market needs. This approach resolves duplication, ensures alignment of target product profiles, and clarifies which market segments are addressed or overlooked. The case of spring wheat illustrates how this alignment improves focus on farmer and consumer needs, rather than just breeding pipelines. |
| format | Blog Post |
| id | CGSpace173192 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | CGIAR Initiative on Market Intelligence |
| publisherStr | CGIAR Initiative on Market Intelligence |
| record_format | dspace |
| spelling | CGSpace1731922025-02-19T01:58:27Z Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT Mbugua-Gitonga, Agnes Wuletaw, Tadesse Velu, Govindan Donovan, Jason plant breeding wheat market segmentation food crops The article discusses efforts to align market segmentation for spring wheat between ICARDA and CIMMYT within the CGIAR initiative. Initially, both centers presented separate market segments for the same regions, causing duplication. To address this, the initiative has worked toward a unified "crop view" for better crop prioritization based on regional market needs. This approach resolves duplication, ensures alignment of target product profiles, and clarifies which market segments are addressed or overlooked. The case of spring wheat illustrates how this alignment improves focus on farmer and consumer needs, rather than just breeding pipelines. 2024-06-28 2025-02-19T01:58:26Z 2025-02-19T01:58:26Z Blog Post https://hdl.handle.net/10568/173192 en Open Access CGIAR Initiative on Market Intelligence Mbugua-Gitonga, A., Wuletaw, T., Velu, G., Donovan, J. 2024. "Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT". CGIAR Initiative on Market Intelligence. Published on 28 June 2024. https://www.cgiar.org/news-events/news/revised-market-segmentation-for-spring-wheat-achieving-alignment-between-icarda-and-cimmyt/. |
| spellingShingle | plant breeding wheat market segmentation food crops Mbugua-Gitonga, Agnes Wuletaw, Tadesse Velu, Govindan Donovan, Jason Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT |
| title | Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT |
| title_full | Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT |
| title_fullStr | Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT |
| title_full_unstemmed | Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT |
| title_short | Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT |
| title_sort | revised market segmentation for spring wheat achieving alignment between icarda and cimmyt |
| topic | plant breeding wheat market segmentation food crops |
| url | https://hdl.handle.net/10568/173192 |
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