Investment prioritization in WP1|TARGET

Since TPP design is costly and costs need to be borne by the breeding pipeline, TPPs are only required for funded market segments. TPP design for high-priority, funded market segments requires investment in collection, synthesis and outsourcing of state-of-the-art market intelligence evidence. Unfun...

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Autores principales: Demont, Matty, Lenaerts, Bert, Paguirigan, Neale, Connor, Melanie
Formato: Póster
Lenguaje:Inglés
Publicado: 2024
Materias:
Acceso en línea:https://hdl.handle.net/10568/172604
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author Demont, Matty
Lenaerts, Bert
Paguirigan, Neale
Connor, Melanie
author_browse Connor, Melanie
Demont, Matty
Lenaerts, Bert
Paguirigan, Neale
author_facet Demont, Matty
Lenaerts, Bert
Paguirigan, Neale
Connor, Melanie
author_sort Demont, Matty
collection Repository of Agricultural Research Outputs (CGSpace)
description Since TPP design is costly and costs need to be borne by the breeding pipeline, TPPs are only required for funded market segments. TPP design for high-priority, funded market segments requires investment in collection, synthesis and outsourcing of state-of-the-art market intelligence evidence. Unfunded market segments (MS) require pipeline investment cases to either (1) convince breeders to reallocate funding from funded to unfunded MS; or (2) convince donors to fund new breeding pipelines aiming at serving unfunded MS. We propose a decision tree for the prioritization of investment in market intelligence evidence. Investment in the identification of current and future market segments (MS) has the highest priority. Current MS need to be projected to the future through economic foresight, crop, climate change and pest/disease modeling. Unserved current and future MS need to be identified. Investment in collection, synthesis and outsourcing of state-of-the-art market intelligence evidence to inform TPP design for high-priority, funded market segments has the second highest priority. Finally, investment in collection, synthesis and outsourcing of state-of-the-art market intelligence evidence to inform pipeline investment case building for high-priority, unfunded market segments has the third highest priority.
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spelling CGSpace1726042025-01-31T02:08:20Z Investment prioritization in WP1|TARGET Demont, Matty Lenaerts, Bert Paguirigan, Neale Connor, Melanie investment market intelligence Since TPP design is costly and costs need to be borne by the breeding pipeline, TPPs are only required for funded market segments. TPP design for high-priority, funded market segments requires investment in collection, synthesis and outsourcing of state-of-the-art market intelligence evidence. Unfunded market segments (MS) require pipeline investment cases to either (1) convince breeders to reallocate funding from funded to unfunded MS; or (2) convince donors to fund new breeding pipelines aiming at serving unfunded MS. We propose a decision tree for the prioritization of investment in market intelligence evidence. Investment in the identification of current and future market segments (MS) has the highest priority. Current MS need to be projected to the future through economic foresight, crop, climate change and pest/disease modeling. Unserved current and future MS need to be identified. Investment in collection, synthesis and outsourcing of state-of-the-art market intelligence evidence to inform TPP design for high-priority, funded market segments has the second highest priority. Finally, investment in collection, synthesis and outsourcing of state-of-the-art market intelligence evidence to inform pipeline investment case building for high-priority, unfunded market segments has the third highest priority. 2024-10 2025-01-31T01:13:22Z 2025-01-31T01:13:22Z Poster https://hdl.handle.net/10568/172604 en Open Access application/pdf Demont, M., Lenaerts, B., Paguirigan, N., Connor, M. 2024. Investment prioritization in WP1|TARGET. A Poster presented at the CGIAR Initiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe.
spellingShingle investment
market intelligence
Demont, Matty
Lenaerts, Bert
Paguirigan, Neale
Connor, Melanie
Investment prioritization in WP1|TARGET
title Investment prioritization in WP1|TARGET
title_full Investment prioritization in WP1|TARGET
title_fullStr Investment prioritization in WP1|TARGET
title_full_unstemmed Investment prioritization in WP1|TARGET
title_short Investment prioritization in WP1|TARGET
title_sort investment prioritization in wp1 target
topic investment
market intelligence
url https://hdl.handle.net/10568/172604
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