Sorghum market segments: What are farmers’ needs for seed products in Tanzania?
This brief explores Tanzanian farmers’ requirements for sorghum seed products as input for discussions by CGIAR and NARES on seed product market segmentation and the design of target product profiles (TPPs). We applied a novel approach to identify the requirements—video-based product concept testing...
| Main Authors: | , , , , , , , , , , |
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| Format: | Poster |
| Language: | Inglés |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/172541 |
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