Communicating information on maize hybrids through leaflets: What works from a farmer’s perspective?
To successfully market new seed products, seed companies need to effectively communicate product attributes and performance details to farmers. Seed leaflets are a very popular method used by maize seed companies in Kenya. However, there is no existing knowledge on how farmers perceive seed leaflets...
| Autores principales: | , , , |
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| Formato: | Póster |
| Lenguaje: | Inglés |
| Publicado: |
2024
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/172466 |
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