Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production
The Crop Research Institute (CRI) Breeding Program aims to develop high-yielding, nutritious and climate smart maize varieties for diverse market segments. Until recently, the breeding programe had the opportunity to review market segments, refine market segments for national needs and define target...
| Autores principales: | , , , , , , , |
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| Formato: | Póster |
| Lenguaje: | Inglés |
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CGIAR System Organization
2024
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| Acceso en línea: | https://hdl.handle.net/10568/172462 |
| _version_ | 1855519365910233088 |
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| author | Ribeiro, F. P. Muungani, D. Oppong, A. Yeboah, S. Baffoe, E. Frimpong-Manso, E. Acquah, E. Yeboah, R. |
| author_browse | Acquah, E. Baffoe, E. Frimpong-Manso, E. Muungani, D. Oppong, A. Ribeiro, F. P. Yeboah, R. Yeboah, S. |
| author_facet | Ribeiro, F. P. Muungani, D. Oppong, A. Yeboah, S. Baffoe, E. Frimpong-Manso, E. Acquah, E. Yeboah, R. |
| author_sort | Ribeiro, F. P. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The Crop Research Institute (CRI) Breeding Program aims to develop high-yielding, nutritious and climate smart maize varieties for diverse market segments. Until recently, the breeding programe had the opportunity to review market segments, refine market segments for national needs and define target product profiles for each market segment. The review was done by diverse group of stakeholders (farmers, processors, youth and gender, aggregator etc). This poster highlights our program's targeted market segments, including: (food); Smallholder farmers seeking improved yields and drought tolerance, commercial farmers requiring high-yielding, disease-resistant varieties, (animal feed); livestock and poultry industries demanding high-energy maize, (Brewery); food processors seeking specialized maize for value-added products. Our breeding program focuses on developing maize varieties with desirable traits for each segment, ensuring the following: increased productivity and food security, improved livelihoods for smallholder farmers, enhanced competitiveness for commercial farmers, sustainable maize production for industry stakeholders. A comprehensive scoring system assessed operations of the breeding program across key performance indicators. The program scored averagely good for its operational efficiency |
| format | Poster |
| id | CGSpace172462 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | CGIAR System Organization |
| publisherStr | CGIAR System Organization |
| record_format | dspace |
| spelling | CGSpace1724622025-01-30T02:03:29Z Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production Ribeiro, F. P. Muungani, D. Oppong, A. Yeboah, S. Baffoe, E. Frimpong-Manso, E. Acquah, E. Yeboah, R. market segmentation plant breeding maize sustainability The Crop Research Institute (CRI) Breeding Program aims to develop high-yielding, nutritious and climate smart maize varieties for diverse market segments. Until recently, the breeding programe had the opportunity to review market segments, refine market segments for national needs and define target product profiles for each market segment. The review was done by diverse group of stakeholders (farmers, processors, youth and gender, aggregator etc). This poster highlights our program's targeted market segments, including: (food); Smallholder farmers seeking improved yields and drought tolerance, commercial farmers requiring high-yielding, disease-resistant varieties, (animal feed); livestock and poultry industries demanding high-energy maize, (Brewery); food processors seeking specialized maize for value-added products. Our breeding program focuses on developing maize varieties with desirable traits for each segment, ensuring the following: increased productivity and food security, improved livelihoods for smallholder farmers, enhanced competitiveness for commercial farmers, sustainable maize production for industry stakeholders. A comprehensive scoring system assessed operations of the breeding program across key performance indicators. The program scored averagely good for its operational efficiency 2024-10 2025-01-29T22:24:06Z 2025-01-29T22:24:06Z Poster https://hdl.handle.net/10568/172462 en Open Access application/pdf CGIAR System Organization Ribeiro, F.P., Muungani, D., Oppong, A., Yeboah, S., Baffoe, E., Frimpong-Manso, E., Acquah, E., Yeboah, R. 2024. Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production. A Poster presented at the CGIAR Initiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe. |
| spellingShingle | market segmentation plant breeding maize sustainability Ribeiro, F. P. Muungani, D. Oppong, A. Yeboah, S. Baffoe, E. Frimpong-Manso, E. Acquah, E. Yeboah, R. Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production |
| title | Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production |
| title_full | Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production |
| title_fullStr | Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production |
| title_full_unstemmed | Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production |
| title_short | Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production |
| title_sort | unlocking market potential cri breeding program s targeted market segments for sustainable maize production |
| topic | market segmentation plant breeding maize sustainability |
| url | https://hdl.handle.net/10568/172462 |
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