Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs)
The uptake of new crop varieties in low to medium-income countries remains low partly due to a mismatch between breeder and farmer trait priorities. Breeders often focus on agronomic traits like drought and pest resistance, overlooking traits important to farmers, such as processing and sensory qual...
| Main Authors: | , , , , , , , , , , , , |
|---|---|
| Format: | Poster |
| Language: | Inglés |
| Published: |
CGIAR System Organization
2024
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/172461 |
| _version_ | 1855538247458881536 |
|---|---|
| author | Muungani, Dean Banda, Vishnuvardhan Reddy Coaldrake, Peter Connor, Melanie Najjar, Dina Yadav, Shailesh Taleon, Victor Newby, Jonathan Mendes, Thiago Dufour, Dominique Dermont, Matty Polar, Vivian Banzinger, Marianne |
| author_browse | Banda, Vishnuvardhan Reddy Banzinger, Marianne Coaldrake, Peter Connor, Melanie Dermont, Matty Dufour, Dominique Mendes, Thiago Muungani, Dean Najjar, Dina Newby, Jonathan Polar, Vivian Taleon, Victor Yadav, Shailesh |
| author_facet | Muungani, Dean Banda, Vishnuvardhan Reddy Coaldrake, Peter Connor, Melanie Najjar, Dina Yadav, Shailesh Taleon, Victor Newby, Jonathan Mendes, Thiago Dufour, Dominique Dermont, Matty Polar, Vivian Banzinger, Marianne |
| author_sort | Muungani, Dean |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The uptake of new crop varieties in low to medium-income countries remains low partly due to a mismatch between breeder and farmer trait priorities. Breeders often focus on agronomic traits like drought and pest resistance, overlooking traits important to farmers, such as processing and sensory qualities. This can particularly affect women farmers, who represent a large proportion of the farming population. Addressing these needs is crucial for new varieties to succeed.
The CGIAR Initiatives on Market Intelligence and Accelerated Breeding addresses this challenge through a standardized Target Product Profile (TPP), which identifies traits important to different market segments. The TPP standard classifies traits as essential or “nice-to-have”. Essential traits are necessary for a variety’s success and can either be “improved” or “maintained” deliberately through breeding. Nice-to-have traits are optional.
However, balancing multiple traits in a TPP is challenging. Too many traits can hinder breeding progress, making it critical for TPP design teams to make trade-offs. A high-quality TPP must be impactful, in-demand, gender-intentional, and feasible. Impactful means the TPP should focus on 1 – 3 key value propositions that deliver the greatest benefit to farmers. In-demand means that farmers and seed companies must recognize the benefits of improved traits and be motivated to adopt the new varieties. Feasibility means that improvements in key traits must be achievable within 10 – 15 years. Gender intentional means evaluating specific traits that affect men, women, and youth, ensuring that their needs and impacts are considered in the breeding process. |
| format | Poster |
| id | CGSpace172461 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | CGIAR System Organization |
| publisherStr | CGIAR System Organization |
| record_format | dspace |
| spelling | CGSpace1724612025-12-08T09:54:28Z Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs) Muungani, Dean Banda, Vishnuvardhan Reddy Coaldrake, Peter Connor, Melanie Najjar, Dina Yadav, Shailesh Taleon, Victor Newby, Jonathan Mendes, Thiago Dufour, Dominique Dermont, Matty Polar, Vivian Banzinger, Marianne plant breeding market intelligence The uptake of new crop varieties in low to medium-income countries remains low partly due to a mismatch between breeder and farmer trait priorities. Breeders often focus on agronomic traits like drought and pest resistance, overlooking traits important to farmers, such as processing and sensory qualities. This can particularly affect women farmers, who represent a large proportion of the farming population. Addressing these needs is crucial for new varieties to succeed. The CGIAR Initiatives on Market Intelligence and Accelerated Breeding addresses this challenge through a standardized Target Product Profile (TPP), which identifies traits important to different market segments. The TPP standard classifies traits as essential or “nice-to-have”. Essential traits are necessary for a variety’s success and can either be “improved” or “maintained” deliberately through breeding. Nice-to-have traits are optional. However, balancing multiple traits in a TPP is challenging. Too many traits can hinder breeding progress, making it critical for TPP design teams to make trade-offs. A high-quality TPP must be impactful, in-demand, gender-intentional, and feasible. Impactful means the TPP should focus on 1 – 3 key value propositions that deliver the greatest benefit to farmers. In-demand means that farmers and seed companies must recognize the benefits of improved traits and be motivated to adopt the new varieties. Feasibility means that improvements in key traits must be achievable within 10 – 15 years. Gender intentional means evaluating specific traits that affect men, women, and youth, ensuring that their needs and impacts are considered in the breeding process. 2024-10 2025-01-29T22:24:00Z 2025-01-29T22:24:00Z Poster https://hdl.handle.net/10568/172461 en Open Access application/pdf CGIAR System Organization Muungani, D., Banda, V.R., Coaldrake, P., Connor, M., Najjar, D., Yadax, S., Taleon, V., Newby, J., Mendes, T., Dufour, D., Cemont, M., Polar, V., Banziger, M. 2024. Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs). A Poster presented at the CGIAR Unitiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe. |
| spellingShingle | plant breeding market intelligence Muungani, Dean Banda, Vishnuvardhan Reddy Coaldrake, Peter Connor, Melanie Najjar, Dina Yadav, Shailesh Taleon, Victor Newby, Jonathan Mendes, Thiago Dufour, Dominique Dermont, Matty Polar, Vivian Banzinger, Marianne Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs) |
| title | Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs) |
| title_full | Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs) |
| title_fullStr | Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs) |
| title_full_unstemmed | Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs) |
| title_short | Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs) |
| title_sort | developing impactful in demand gender intentional and feasible target product profiles tpps |
| topic | plant breeding market intelligence |
| url | https://hdl.handle.net/10568/172461 |
| work_keys_str_mv | AT muunganidean developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT bandavishnuvardhanreddy developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT coaldrakepeter developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT connormelanie developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT najjardina developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT yadavshailesh developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT taleonvictor developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT newbyjonathan developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT mendesthiago developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT dufourdominique developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT dermontmatty developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT polarvivian developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps AT banzingermarianne developingimpactfulindemandgenderintentionalandfeasibletargetproductprofilestpps |