Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa
To enhance the efficiency and impact of sweetpotato breeding teams in Southern Africa the development and alignment of targetted product profiles to market segments was top priority in Mozambique, Malawi, Zambia and Zimbabwe. Multidisciplinary product development teams were constituted in each count...
| Autores principales: | , , , , , , |
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| Formato: | Póster |
| Lenguaje: | Inglés |
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CGIAR System Organization
2024
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| Acceso en línea: | https://hdl.handle.net/10568/172458 |
| _version_ | 1855527888770564096 |
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| author | Makunde, Godwill Musundire, Lennin Taula, Antonio Mtonga, Andrew Serenje, Gerald Philime, Memory Lindqvist-Kreuze, Hannele |
| author_browse | Lindqvist-Kreuze, Hannele Makunde, Godwill Mtonga, Andrew Musundire, Lennin Philime, Memory Serenje, Gerald Taula, Antonio |
| author_facet | Makunde, Godwill Musundire, Lennin Taula, Antonio Mtonga, Andrew Serenje, Gerald Philime, Memory Lindqvist-Kreuze, Hannele |
| author_sort | Makunde, Godwill |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | To enhance the efficiency and impact of sweetpotato breeding teams in Southern Africa the development and alignment of targetted product profiles to market segments was top priority in Mozambique, Malawi, Zambia and Zimbabwe. Multidisciplinary product development teams were constituted in each country to develop targetted product profiles, prioritize key traits that lead to adoption and increase performance of new varieties. The key results were each country developed two targetted product profiles which addressed the market requirements of the white flesh, drought, heat and salinity prone environments and orange flesh, drought, heat and salinity prone environments of southern Africa. The teams defined sweetpotato market segments in terms of size and dominant varieties per segment (release dates, market share, key strengths and weaknesses) for each country. NARS program assessment was carried out and improvement plans developed and documented for partner. One of cross cutting recommendations was strengthening collaboration with third parties to establish regular germplasm exchange with other NARES targeting similar target product profiles. Pathways to improve collaborations across countries were laid down, and one outcome was sharing of elite clones from International Potato Center breeding program in Mozambique to all countries for further testing and release by national partners. |
| format | Poster |
| id | CGSpace172458 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | CGIAR System Organization |
| publisherStr | CGIAR System Organization |
| record_format | dspace |
| spelling | CGSpace1724582025-01-30T02:08:07Z Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa Makunde, Godwill Musundire, Lennin Taula, Antonio Mtonga, Andrew Serenje, Gerald Philime, Memory Lindqvist-Kreuze, Hannele market segmentation plant breeding adoption sweet potatoes To enhance the efficiency and impact of sweetpotato breeding teams in Southern Africa the development and alignment of targetted product profiles to market segments was top priority in Mozambique, Malawi, Zambia and Zimbabwe. Multidisciplinary product development teams were constituted in each country to develop targetted product profiles, prioritize key traits that lead to adoption and increase performance of new varieties. The key results were each country developed two targetted product profiles which addressed the market requirements of the white flesh, drought, heat and salinity prone environments and orange flesh, drought, heat and salinity prone environments of southern Africa. The teams defined sweetpotato market segments in terms of size and dominant varieties per segment (release dates, market share, key strengths and weaknesses) for each country. NARS program assessment was carried out and improvement plans developed and documented for partner. One of cross cutting recommendations was strengthening collaboration with third parties to establish regular germplasm exchange with other NARES targeting similar target product profiles. Pathways to improve collaborations across countries were laid down, and one outcome was sharing of elite clones from International Potato Center breeding program in Mozambique to all countries for further testing and release by national partners. 2024-10 2025-01-29T22:11:08Z 2025-01-29T22:11:08Z Poster https://hdl.handle.net/10568/172458 en Open Access application/pdf CGIAR System Organization Makunde, G., Musundire, L., Taula, A., Mtonga, A., Serenje, G., Philime, M., Lindqvist-Kreuze, H. 2024. Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa. A Poster presented at the CGIAR Unitiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe. |
| spellingShingle | market segmentation plant breeding adoption sweet potatoes Makunde, Godwill Musundire, Lennin Taula, Antonio Mtonga, Andrew Serenje, Gerald Philime, Memory Lindqvist-Kreuze, Hannele Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa |
| title | Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa |
| title_full | Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa |
| title_fullStr | Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa |
| title_full_unstemmed | Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa |
| title_short | Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa |
| title_sort | sweetpotato targeted product profiles alignment to market knowledge by nars programs in southern africa |
| topic | market segmentation plant breeding adoption sweet potatoes |
| url | https://hdl.handle.net/10568/172458 |
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