Enhancing market segmentation with GloMIP's Impact Opportunities Portal
The GloMIP Impact Opportunities Portal helps analyse over 200 development and crop production indicators across the five CGIAR Impact Areas, three scaling levels (national, national-crop, and market segment), 46 crops (including 20 CGIAR crops), 170 countries, and 23 grouping levels. Market segmenta...
| Autores principales: | , , |
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| Formato: | Póster |
| Lenguaje: | Inglés |
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CGIAR System Organization
2024
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| Acceso en línea: | https://hdl.handle.net/10568/172455 |
| _version_ | 1855532422449332224 |
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| author | Lenaerts, Bert Paguirigan, Neale Marvin Demont, Matty |
| author_browse | Demont, Matty Lenaerts, Bert Paguirigan, Neale Marvin |
| author_facet | Lenaerts, Bert Paguirigan, Neale Marvin Demont, Matty |
| author_sort | Lenaerts, Bert |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The GloMIP Impact Opportunities Portal helps analyse over 200 development and crop production indicators across the five CGIAR Impact Areas, three scaling levels (national, national-crop, and market segment), 46 crops (including 20 CGIAR crops), 170 countries, and 23 grouping levels. Market segmentation can benefit from evidence generated at scale through the tool in three main ways. First, the portal allows prioritizing market segments based on selected indicators, either individually or combined in an index. Second, the portal calculates the split between segmented and unsegmented opportunities, showing what portion of regional impact opportunities the market segments cover. This can help ensure that market segmentation aligns with global needs and identify any missing market segments. Third, the portal aids in market segmentation by providing national cropping area, yield, and price data from FAO, which can act as building blocks for new market segments. |
| format | Poster |
| id | CGSpace172455 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | CGIAR System Organization |
| publisherStr | CGIAR System Organization |
| record_format | dspace |
| spelling | CGSpace1724552025-01-30T02:09:58Z Enhancing market segmentation with GloMIP's Impact Opportunities Portal Lenaerts, Bert Paguirigan, Neale Marvin Demont, Matty market intelligence market segmentation information systems The GloMIP Impact Opportunities Portal helps analyse over 200 development and crop production indicators across the five CGIAR Impact Areas, three scaling levels (national, national-crop, and market segment), 46 crops (including 20 CGIAR crops), 170 countries, and 23 grouping levels. Market segmentation can benefit from evidence generated at scale through the tool in three main ways. First, the portal allows prioritizing market segments based on selected indicators, either individually or combined in an index. Second, the portal calculates the split between segmented and unsegmented opportunities, showing what portion of regional impact opportunities the market segments cover. This can help ensure that market segmentation aligns with global needs and identify any missing market segments. Third, the portal aids in market segmentation by providing national cropping area, yield, and price data from FAO, which can act as building blocks for new market segments. 2024-10 2025-01-29T21:56:28Z 2025-01-29T21:56:28Z Poster https://hdl.handle.net/10568/172455 en Open Access application/pdf CGIAR System Organization Lenaerts, B., Paguirigan, N.M., Demont, M. 2024. Enhancing market segmentation with GloMIP's Impact Opportunities Portal. A Poster presented at the CGIAR Unitiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe. |
| spellingShingle | market intelligence market segmentation information systems Lenaerts, Bert Paguirigan, Neale Marvin Demont, Matty Enhancing market segmentation with GloMIP's Impact Opportunities Portal |
| title | Enhancing market segmentation with GloMIP's Impact Opportunities Portal |
| title_full | Enhancing market segmentation with GloMIP's Impact Opportunities Portal |
| title_fullStr | Enhancing market segmentation with GloMIP's Impact Opportunities Portal |
| title_full_unstemmed | Enhancing market segmentation with GloMIP's Impact Opportunities Portal |
| title_short | Enhancing market segmentation with GloMIP's Impact Opportunities Portal |
| title_sort | enhancing market segmentation with glomip s impact opportunities portal |
| topic | market intelligence market segmentation information systems |
| url | https://hdl.handle.net/10568/172455 |
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