Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP
The original CGIAR seed product market segmentation by Excellence in Breeding (EiB) included one segment related to potato processing varieties in Eastern Africa, for which the target product profile (TPP), i.e., the blueprint for the ideal product, has been co-developed by breeders from the Interna...
| Autores principales: | , , , |
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| Formato: | Póster |
| Lenguaje: | Inglés |
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CGIAR System Organization
2024
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/172454 |
| _version_ | 1855515057788551168 |
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| author | Naziri, Diego Devaux, André Hareau, Guy Wauters, Pieter |
| author_browse | Devaux, André Hareau, Guy Naziri, Diego Wauters, Pieter |
| author_facet | Naziri, Diego Devaux, André Hareau, Guy Wauters, Pieter |
| author_sort | Naziri, Diego |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The original CGIAR seed product market segmentation by Excellence in Breeding (EiB) included one segment related to potato processing varieties in Eastern Africa, for which the target product profile (TPP), i.e., the blueprint for the ideal product, has been co-developed by breeders from the International Potato Center (CIP) and partners. The processing industry in the region is expanding rapidly. While firms largely procure tubers of varieties not specifically bred for processing, there is growing evidence that, as the sector develops, they will progressively set and enforce stricter requirements for raw material. In this study, we investigated the requirements of processing companies in the region, with a focus on Kenya, Rwanda, and Uganda. We also discuss the alignment of the industry’s requirements with the breeding efforts by CIP and national programs as defined in the corresponding TPP. We found that the original segmentation for potato in Eastern Africa could be refined to better reflect the industry’s requirements, especially related to different end products (chips and crisps). The findings provide additional insights on how the existing TPP for the processing segment can be adjusted to make breeding more market oriented and responsive to end-user preferences. While it is expected that this will contribute to higher and faster variety uptake and adoption, the challenge ahead for breeders will be to strike the right balance between farmers’ and processors’ requirements. |
| format | Poster |
| id | CGSpace172454 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | CGIAR System Organization |
| publisherStr | CGIAR System Organization |
| record_format | dspace |
| spelling | CGSpace1724542025-01-30T02:00:59Z Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP Naziri, Diego Devaux, André Hareau, Guy Wauters, Pieter market segmentation plant breeding processing potatoes The original CGIAR seed product market segmentation by Excellence in Breeding (EiB) included one segment related to potato processing varieties in Eastern Africa, for which the target product profile (TPP), i.e., the blueprint for the ideal product, has been co-developed by breeders from the International Potato Center (CIP) and partners. The processing industry in the region is expanding rapidly. While firms largely procure tubers of varieties not specifically bred for processing, there is growing evidence that, as the sector develops, they will progressively set and enforce stricter requirements for raw material. In this study, we investigated the requirements of processing companies in the region, with a focus on Kenya, Rwanda, and Uganda. We also discuss the alignment of the industry’s requirements with the breeding efforts by CIP and national programs as defined in the corresponding TPP. We found that the original segmentation for potato in Eastern Africa could be refined to better reflect the industry’s requirements, especially related to different end products (chips and crisps). The findings provide additional insights on how the existing TPP for the processing segment can be adjusted to make breeding more market oriented and responsive to end-user preferences. While it is expected that this will contribute to higher and faster variety uptake and adoption, the challenge ahead for breeders will be to strike the right balance between farmers’ and processors’ requirements. 2024-10 2025-01-29T21:56:05Z 2025-01-29T21:56:05Z Poster https://hdl.handle.net/10568/172454 en Open Access application/pdf CGIAR System Organization Naziri, D., Devaux, A., Hareau, G., Wauters, P. 2024. Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP. A Poster Presented at the CGIAR Initiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe. |
| spellingShingle | market segmentation plant breeding processing potatoes Naziri, Diego Devaux, André Hareau, Guy Wauters, Pieter Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP |
| title | Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP |
| title_full | Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP |
| title_fullStr | Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP |
| title_full_unstemmed | Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP |
| title_short | Serving the fast-growing potato processing industry in Eastern Africa: Implications for CGIAR market segmentation and TPP |
| title_sort | serving the fast growing potato processing industry in eastern africa implications for cgiar market segmentation and tpp |
| topic | market segmentation plant breeding processing potatoes |
| url | https://hdl.handle.net/10568/172454 |
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