GloMIP: Promoting evidence-based market segmentation and product design through market intelligence

Gathering accurate and relevant information is often challenging, as market intelligence is scattered across different sources, each offering different types of information. Furthermore, stakeholders frequently lack access to comprehensive, real-time and forward-looking insights into the preferences...

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Bibliographic Details

Main Authors:	Paguirigan, Neale Marvin, Lenaerts, Bert, Bayot, Ruvicyn, Ynion, Jhoanne, De Leon, Dehner, Montecillo, James, Esteban, Elizarei, Grefaldo, Mary Joy, Connor, Melanie, Demont, Matty
Format:	Poster
Language:	Inglés
Published:	International Rice Research Institute 2024
Subjects:	information systems market intelligence
Online Access:	https://hdl.handle.net/10568/172445