Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding?
Following a consultative process by Market Intelligence, the International Potato Center (CIP), and NARES an opportunity was identified to expand and refine the initial seed product market segmentation for sweetpotato. In particular, the market segmentation effort by the Excellence in Breeding (EiB)...
| Main Authors: | , |
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| Format: | Poster |
| Language: | Inglés |
| Published: |
International Potato Center
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/172437 |
| _version_ | 1855521970707234816 |
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| author | Naziri, Diego Saali, Reuben |
| author_browse | Naziri, Diego Saali, Reuben |
| author_facet | Naziri, Diego Saali, Reuben |
| author_sort | Naziri, Diego |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Following a consultative process by Market Intelligence, the International Potato Center (CIP), and NARES an opportunity was identified to expand and refine the initial seed product market segmentation for sweetpotato. In particular, the market segmentation effort by the Excellence in Breeding (EiB) and Market Intelligence initiatives had initially focused on identifying market segments aligned to existing breeding pipelines, or in other words, segments which CGIAR centers are already breeding for. Due to the limited resources, this was already a major step ahead to support the decision making on investment allocations across different pipelines. However, this could not answer the question whether alternative investments should be considered. In 2023, several segments not aligned to CIP breeding pipelines were identified. These included both segments in CGIAR sub-region regions which were already included in the initial EiB segmentation and segments in sub-regions which were completely omitted in it. Overall, this exercise resulted in a significant increase in identified market segments for sweetpotato, from 14 to 32. In 2024, an e-survey was launched to elicit expert opinions about the crop acreage aligned to each of these segments. This has allowed to identify large market segments that have not been yet targeted and offer opportunities for enhancing the impact of the breeding effort by CIP and partners. |
| format | Poster |
| id | CGSpace172437 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | International Potato Center |
| publisherStr | International Potato Center |
| record_format | dspace |
| spelling | CGSpace1724372025-01-30T02:04:38Z Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding? Naziri, Diego Saali, Reuben market segmentation plant breeding Following a consultative process by Market Intelligence, the International Potato Center (CIP), and NARES an opportunity was identified to expand and refine the initial seed product market segmentation for sweetpotato. In particular, the market segmentation effort by the Excellence in Breeding (EiB) and Market Intelligence initiatives had initially focused on identifying market segments aligned to existing breeding pipelines, or in other words, segments which CGIAR centers are already breeding for. Due to the limited resources, this was already a major step ahead to support the decision making on investment allocations across different pipelines. However, this could not answer the question whether alternative investments should be considered. In 2023, several segments not aligned to CIP breeding pipelines were identified. These included both segments in CGIAR sub-region regions which were already included in the initial EiB segmentation and segments in sub-regions which were completely omitted in it. Overall, this exercise resulted in a significant increase in identified market segments for sweetpotato, from 14 to 32. In 2024, an e-survey was launched to elicit expert opinions about the crop acreage aligned to each of these segments. This has allowed to identify large market segments that have not been yet targeted and offer opportunities for enhancing the impact of the breeding effort by CIP and partners. 2024-10 2025-01-29T18:51:55Z 2025-01-29T18:51:55Z Poster https://hdl.handle.net/10568/172437 en Open Access application/pdf International Potato Center Naziri, D., Saali, R. Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding? 2024. A Poster Presented at the CGIAR Initiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe. |
| spellingShingle | market segmentation plant breeding Naziri, Diego Saali, Reuben Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding? |
| title | Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding? |
| title_full | Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding? |
| title_fullStr | Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding? |
| title_full_unstemmed | Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding? |
| title_short | Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding? |
| title_sort | revision of the sweetpotato segmentation and estimation of segments size are we missing some major opportunities for more targeted breeding |
| topic | market segmentation plant breeding |
| url | https://hdl.handle.net/10568/172437 |
| work_keys_str_mv | AT naziridiego revisionofthesweetpotatosegmentationandestimationofsegmentssizearewemissingsomemajoropportunitiesformoretargetedbreeding AT saalireuben revisionofthesweetpotatosegmentationandestimationofsegmentssizearewemissingsomemajoropportunitiesformoretargetedbreeding |