Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam

As preferences and patterns of demand are shifting towards higher quality rice, Vietnam is exploring options to expand aromatic rice production. In recent years, there has been an intensified effort to promote high-quality seed adoption to produce better quality rice and therefore raise the value of...

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Autores principales: Thi Pham, Nguyen, Napasintuwong, Orachos
Formato: Journal Article
Lenguaje:Inglés
Publicado: Institute of Agricultural Management 2020
Materias:
Acceso en línea:https://hdl.handle.net/10568/171333
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author Thi Pham, Nguyen
Napasintuwong, Orachos
author_browse Napasintuwong, Orachos
Thi Pham, Nguyen
author_facet Thi Pham, Nguyen
Napasintuwong, Orachos
author_sort Thi Pham, Nguyen
collection Repository of Agricultural Research Outputs (CGSpace)
description As preferences and patterns of demand are shifting towards higher quality rice, Vietnam is exploring options to expand aromatic rice production. In recent years, there has been an intensified effort to promote high-quality seed adoption to produce better quality rice and therefore raise the value of exported rice. Financial indices, logit models were used to illustrate farmers’ attitudes and expectations towards certified aromatic rice seed, to identify the factors influencing their adoption decision and willingness-to-pay. These issues were examined by drawing on a sample of 306 farmers in winter–spring 2016/2017 in the Mekong River Delta, Vietnam. Private company and farmer-saved seed were the main aromatic rice seed suppliers for the adopter group and the non-adopter group, respectively. Agricultural organisation membership, perceived profitability advantages, lower seed rate and greater availability of certified aromatic rice seed were the key incentives to the adoption of certified aromatic rice seed. Willingness-topay for certified aromatic rice seed was 11,986 VND/kg, which was lower than the current market price. Consequently, encouraging suppliers to guarantee certified aromatic rice seed availability at an affordable price and identifying solutions to increase the price of rice should be supported by government policy
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spelling CGSpace1713332025-02-19T14:36:15Z Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam Thi Pham, Nguyen Napasintuwong, Orachos rice seeds willingness to pay certified seed models farmers As preferences and patterns of demand are shifting towards higher quality rice, Vietnam is exploring options to expand aromatic rice production. In recent years, there has been an intensified effort to promote high-quality seed adoption to produce better quality rice and therefore raise the value of exported rice. Financial indices, logit models were used to illustrate farmers’ attitudes and expectations towards certified aromatic rice seed, to identify the factors influencing their adoption decision and willingness-to-pay. These issues were examined by drawing on a sample of 306 farmers in winter–spring 2016/2017 in the Mekong River Delta, Vietnam. Private company and farmer-saved seed were the main aromatic rice seed suppliers for the adopter group and the non-adopter group, respectively. Agricultural organisation membership, perceived profitability advantages, lower seed rate and greater availability of certified aromatic rice seed were the key incentives to the adoption of certified aromatic rice seed. Willingness-topay for certified aromatic rice seed was 11,986 VND/kg, which was lower than the current market price. Consequently, encouraging suppliers to guarantee certified aromatic rice seed availability at an affordable price and identifying solutions to increase the price of rice should be supported by government policy 2020 2025-01-29T12:58:01Z 2025-01-29T12:58:01Z Journal Article https://hdl.handle.net/10568/171333 en Open Access Institute of Agricultural Management Thi Pham, Nguyen; and Napasintuwong, Orachos. 2020. Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam. International Journal of Agricultural Management 8(4): 149-157. https://www.iagrm.org.uk/content/large/journals/ijam/volume_8/doi_10.5836_ijam_2020-08-149.pdf
spellingShingle rice
seeds
willingness to pay
certified seed
models
farmers
Thi Pham, Nguyen
Napasintuwong, Orachos
Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam
title Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam
title_full Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam
title_fullStr Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam
title_full_unstemmed Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam
title_short Farmers’ adoption and willingness to pay for certified aromatic rice seed in the Mekong River Delta, Vietnam
title_sort farmers adoption and willingness to pay for certified aromatic rice seed in the mekong river delta vietnam
topic rice
seeds
willingness to pay
certified seed
models
farmers
url https://hdl.handle.net/10568/171333
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AT napasintuwongorachos farmersadoptionandwillingnesstopayforcertifiedaromaticriceseedinthemekongriverdeltavietnam