Munda make over series II
MMO Series II KAP & Audience Measurement data show a continued strong shift to preference for agricultural information on TV. • MMO amplified viewership grew from 1.9 million in Series I to 2.3 million in Series II. • A third of MMO viewers said that they found TV to be the most useful source...
| Main Authors: | , |
|---|---|
| Format: | Informe técnico |
| Language: | Inglés |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/170217 |
| _version_ | 1855528983657971712 |
|---|---|
| author | Chilambe, Pedro Anglaze Ghosh, Aniruddha |
| author_browse | Chilambe, Pedro Anglaze Ghosh, Aniruddha |
| author_facet | Chilambe, Pedro Anglaze Ghosh, Aniruddha |
| author_sort | Chilambe, Pedro Anglaze |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | MMO Series II KAP & Audience Measurement data show a
continued strong shift to preference for agricultural information
on TV.
• MMO amplified viewership grew from 1.9 million in Series I to
2.3 million in Series II.
• A third of MMO viewers said that they found TV to be the
most useful source of farming and agricultural information.
• Valued topics in MMO Series II were: pest & disease
management, climate information, improved seed varieties,
financial literacy, good agricultural practice and gender
considerations. |
| format | Informe técnico |
| id | CGSpace170217 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| record_format | dspace |
| spelling | CGSpace1702172025-11-05T11:59:31Z Munda make over series II Chilambe, Pedro Anglaze Ghosh, Aniruddha sustainable agriculture food security pest management irrigation management MMO Series II KAP & Audience Measurement data show a continued strong shift to preference for agricultural information on TV. • MMO amplified viewership grew from 1.9 million in Series I to 2.3 million in Series II. • A third of MMO viewers said that they found TV to be the most useful source of farming and agricultural information. • Valued topics in MMO Series II were: pest & disease management, climate information, improved seed varieties, financial literacy, good agricultural practice and gender considerations. 2024-09 2025-01-28T13:26:19Z 2025-01-28T13:26:19Z Report https://hdl.handle.net/10568/170217 en Open Access application/pdf Chilambe, P.A.; Ghosh, A. (2024) Munda make over series II. 83 p. |
| spellingShingle | sustainable agriculture food security pest management irrigation management Chilambe, Pedro Anglaze Ghosh, Aniruddha Munda make over series II |
| title | Munda make over series II |
| title_full | Munda make over series II |
| title_fullStr | Munda make over series II |
| title_full_unstemmed | Munda make over series II |
| title_short | Munda make over series II |
| title_sort | munda make over series ii |
| topic | sustainable agriculture food security pest management irrigation management |
| url | https://hdl.handle.net/10568/170217 |
| work_keys_str_mv | AT chilambepedroanglaze mundamakeoverseriesii AT ghoshaniruddha mundamakeoverseriesii |