The digital readiness of agricultural advisory professionals: A South African case study

Agricultural advisory services link producers, the government, the research community, and credit and input supply organisations. This vital role can be enhanced through the efficient use of digital platforms, especially in South Africa, where the advisor-to-producer ratio was last recorded to be 1:...

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Autores principales: von Maltitz, Lindie, Van Niekerk, Johan A., Davis, Kristin E.
Formato: Journal Article
Lenguaje:Inglés
Publicado: 2024
Materias:
Acceso en línea:https://hdl.handle.net/10568/169882
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author von Maltitz, Lindie
Van Niekerk, Johan A.
Davis, Kristin E.
author_browse Davis, Kristin E.
Van Niekerk, Johan A.
von Maltitz, Lindie
author_facet von Maltitz, Lindie
Van Niekerk, Johan A.
Davis, Kristin E.
author_sort von Maltitz, Lindie
collection Repository of Agricultural Research Outputs (CGSpace)
description Agricultural advisory services link producers, the government, the research community, and credit and input supply organisations. This vital role can be enhanced through the efficient use of digital platforms, especially in South Africa, where the advisor-to-producer ratio was last recorded to be 1:1019. According to the last census conducted in South Africa, 92.1% of households own a mobile phone, and only 21.1% do not have access to the internet, providing the platform for timeous interaction between advisors and their clients. The affordability of technology and data services, network coverage, and digital literacy are obstacles in the country that need to be addressed if access to ICTs is to be improved. This article focuses on the readiness of South African agricultural advisors to use digital platforms. Survey research was used to collect data from professionals, and the data was evaluated using a survey instrument that was developed based in part on similar work done in Rwanda. The results show that although most advisors are ready to use digital platforms, many obstacles must be addressed for efficient application.
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spelling CGSpace1698822025-10-26T13:01:12Z The digital readiness of agricultural advisory professionals: A South African case study von Maltitz, Lindie Van Niekerk, Johan A. Davis, Kristin E. advisory services agriculture digital technology Agricultural advisory services link producers, the government, the research community, and credit and input supply organisations. This vital role can be enhanced through the efficient use of digital platforms, especially in South Africa, where the advisor-to-producer ratio was last recorded to be 1:1019. According to the last census conducted in South Africa, 92.1% of households own a mobile phone, and only 21.1% do not have access to the internet, providing the platform for timeous interaction between advisors and their clients. The affordability of technology and data services, network coverage, and digital literacy are obstacles in the country that need to be addressed if access to ICTs is to be improved. This article focuses on the readiness of South African agricultural advisors to use digital platforms. Survey research was used to collect data from professionals, and the data was evaluated using a survey instrument that was developed based in part on similar work done in Rwanda. The results show that although most advisors are ready to use digital platforms, many obstacles must be addressed for efficient application. 2024-12 2025-01-24T21:33:42Z 2025-01-24T21:33:42Z Journal Article https://hdl.handle.net/10568/169882 en Open Access von Maltitz, Lindie; Van Niekerk, Johan A.; and Davis, Kristin E. 2024. The digital readiness of agricultural advisory professionals: A South African case study. South African Journal of Agricultural Extension 52(4): 47-65. https://doi.org/10.17159/2413-3221/2024/v52n4a16851
spellingShingle advisory services
agriculture
digital technology
von Maltitz, Lindie
Van Niekerk, Johan A.
Davis, Kristin E.
The digital readiness of agricultural advisory professionals: A South African case study
title The digital readiness of agricultural advisory professionals: A South African case study
title_full The digital readiness of agricultural advisory professionals: A South African case study
title_fullStr The digital readiness of agricultural advisory professionals: A South African case study
title_full_unstemmed The digital readiness of agricultural advisory professionals: A South African case study
title_short The digital readiness of agricultural advisory professionals: A South African case study
title_sort digital readiness of agricultural advisory professionals a south african case study
topic advisory services
agriculture
digital technology
url https://hdl.handle.net/10568/169882
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