From awareness to action: How EzyAgric's digital platform boosted farmer engagement and tackled counterfeit inputs

Digital platforms revolutionize agriculture by resolving supply chain inefficiencies, improving agronomic information dissemination and promoting inclusivity. They provide real-time e-extension and input availability, enabling precise decision-making and boosting productivity. Additionally, these pl...

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Bibliographic Details
Main Authors: Ajambo, Susan, Kikulwe, Enoch, Birachi, Eliud, Ogutu, Sylvester, Stewart, Ategeka
Format: Blog Post
Language:Inglés
Published: Bioversity International and the International Center for Tropical Agriculture 2024
Subjects:
Online Access:https://hdl.handle.net/10568/169876
Description
Summary:Digital platforms revolutionize agriculture by resolving supply chain inefficiencies, improving agronomic information dissemination and promoting inclusivity. They provide real-time e-extension and input availability, enabling precise decision-making and boosting productivity. Additionally, these platforms enhance transparency, traceability and profitability by directly linking farmers with input and output markets, especially in fragmented agricultural systems.