Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria
This note describes a labelling experiment introduced to crates of tomatoes cool transported from the northeast region of Nigeria to Lagos or Port Harcourt. A label was attached to a random sample of crates to ensure that the quality of tomatoes is orthogonal to the labels and the destination market...
| Main Authors: | , , , , |
|---|---|
| Format: | Informe técnico |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2024
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/168929 |
| _version_ | 1855518500644192256 |
|---|---|
| author | Yamauchi, Futoshi Dauda, Bawa Balana, Bedru Edeh, Hyacinth O. Shi, Weilun |
| author_browse | Balana, Bedru Dauda, Bawa Edeh, Hyacinth O. Shi, Weilun Yamauchi, Futoshi |
| author_facet | Yamauchi, Futoshi Dauda, Bawa Balana, Bedru Edeh, Hyacinth O. Shi, Weilun |
| author_sort | Yamauchi, Futoshi |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This note describes a labelling experiment introduced to crates of tomatoes cool transported from the northeast region of Nigeria to Lagos or Port Harcourt. A label was attached to a random sample of crates to ensure that the quality of tomatoes is orthogonal to the labels and the destination market was not informed of the experiment. The label contained the information on (a) the project (IFPRI), (b) the transportation method (cool transportation), and (c) the origin of tomatoes (Jos or Gombe), as shown below. The experiment was conducted in the first rounds from Jos and Gombe (Lagos), and the fifth round from Jos (Port Harcourt). As expected, the labeled crates were priced higher than the unlabeled crates. About 9 to 33% of the sale price is attributed to improved information on the quality of tomatoes via the labels. |
| format | Informe técnico |
| id | CGSpace168929 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1689292025-11-06T05:34:06Z Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria Yamauchi, Futoshi Dauda, Bawa Balana, Bedru Edeh, Hyacinth O. Shi, Weilun prices tomatoes capacity building labelling cold chains experimental design This note describes a labelling experiment introduced to crates of tomatoes cool transported from the northeast region of Nigeria to Lagos or Port Harcourt. A label was attached to a random sample of crates to ensure that the quality of tomatoes is orthogonal to the labels and the destination market was not informed of the experiment. The label contained the information on (a) the project (IFPRI), (b) the transportation method (cool transportation), and (c) the origin of tomatoes (Jos or Gombe), as shown below. The experiment was conducted in the first rounds from Jos and Gombe (Lagos), and the fifth round from Jos (Port Harcourt). As expected, the labeled crates were priced higher than the unlabeled crates. About 9 to 33% of the sale price is attributed to improved information on the quality of tomatoes via the labels. 2024-12-31 2025-01-13T21:51:39Z 2025-01-13T21:51:39Z Report https://hdl.handle.net/10568/168929 en Open Access application/pdf International Food Policy Research Institute Yamauchi, Futoshi; Dauda, Bawa; Balana, Bedru; Edeh, Hyacinth; and Shi, Weilun. 2024. Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria. CGIAR Initiative on Rethinking Food Markets Technical Report. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/168929 |
| spellingShingle | prices tomatoes capacity building labelling cold chains experimental design Yamauchi, Futoshi Dauda, Bawa Balana, Bedru Edeh, Hyacinth O. Shi, Weilun Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria |
| title | Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria |
| title_full | Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria |
| title_fullStr | Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria |
| title_full_unstemmed | Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria |
| title_short | Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria |
| title_sort | does labelling differentiate products and create price premiums the case of tomatoes from northeast nigeria |
| topic | prices tomatoes capacity building labelling cold chains experimental design |
| url | https://hdl.handle.net/10568/168929 |
| work_keys_str_mv | AT yamauchifutoshi doeslabellingdifferentiateproductsandcreatepricepremiumsthecaseoftomatoesfromnortheastnigeria AT daudabawa doeslabellingdifferentiateproductsandcreatepricepremiumsthecaseoftomatoesfromnortheastnigeria AT balanabedru doeslabellingdifferentiateproductsandcreatepricepremiumsthecaseoftomatoesfromnortheastnigeria AT edehhyacintho doeslabellingdifferentiateproductsandcreatepricepremiumsthecaseoftomatoesfromnortheastnigeria AT shiweilun doeslabellingdifferentiateproductsandcreatepricepremiumsthecaseoftomatoesfromnortheastnigeria |