The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications

Sugar-sweetened beverage(SSB)tax could impact consumer behaviors through price and non-price mechanisms. Price mechanism affects SSB consumption through price changes, relative price changes, or expected price changes in the future respectively. Non-price mechanism changes SSB consumption by remindi...

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Detalles Bibliográficos
Autores principales: Liu, Lu, Chen, Kevin Z.
Formato: Journal Article
Lenguaje:chino
Publicado: China Academic Journals Electronic Publishing House Co. 2024
Materias:
Acceso en línea:https://hdl.handle.net/10568/168918
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author Liu, Lu
Chen, Kevin Z.
author_browse Chen, Kevin Z.
Liu, Lu
author_facet Liu, Lu
Chen, Kevin Z.
author_sort Liu, Lu
collection Repository of Agricultural Research Outputs (CGSpace)
description Sugar-sweetened beverage(SSB)tax could impact consumer behaviors through price and non-price mechanisms. Price mechanism affects SSB consumption through price changes, relative price changes, or expected price changes in the future respectively. Non-price mechanism changes SSB consumption by reminding consumers of the adverse health impact of SSB consumption, guiding individual consumption through social norms, utilizing the correlation of SSB consumption among peers, and through consumers′ psychological responses respectively. In comparison with the price mechanism of SSB tax, the non-price mechanism originates from multiple factors and may function far before the formal implementation of the tax, which implies that non-price mechanism could be more effective in reducing SSB demand than price mechanism. Therefore, utilizing media publicity, exerting social normative effects, and promoting tax system innovation are proposed to effectively reduce SSB demand. JEL Codes: F426.82, F812.42
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publishDate 2024
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spelling CGSpace1689182025-08-01T13:35:13Z The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications 含糖饮料税影响消费的机制研究 Liu, Lu Chen, Kevin Z. beverages consumer behaviour innovation taxes Sugar-sweetened beverage(SSB)tax could impact consumer behaviors through price and non-price mechanisms. Price mechanism affects SSB consumption through price changes, relative price changes, or expected price changes in the future respectively. Non-price mechanism changes SSB consumption by reminding consumers of the adverse health impact of SSB consumption, guiding individual consumption through social norms, utilizing the correlation of SSB consumption among peers, and through consumers′ psychological responses respectively. In comparison with the price mechanism of SSB tax, the non-price mechanism originates from multiple factors and may function far before the formal implementation of the tax, which implies that non-price mechanism could be more effective in reducing SSB demand than price mechanism. Therefore, utilizing media publicity, exerting social normative effects, and promoting tax system innovation are proposed to effectively reduce SSB demand. JEL Codes: F426.82, F812.42 2024-06 2025-01-13T18:20:45Z 2025-01-13T18:20:45Z Journal Article https://hdl.handle.net/10568/168918 zh Open Access China Academic Journals Electronic Publishing House Co. Liu, Lu; and Chen, Kevin Z. 2024. The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications (含糖饮料税影响消费的机制研究). Taxation and Economy 1: 51-59. https://kns.cnki.net/KCMS/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2024&filename=SWYJ202403005&uniplatform=OVERSEA&v=6S8uxhHc_r_O9AAHnaA3XkH2FPhMYiAx04L-eLQ-WUuHQg8wW9MoKiV0jU0R9_K2
spellingShingle beverages
consumer behaviour
innovation
taxes
Liu, Lu
Chen, Kevin Z.
The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications
title The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications
title_full The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications
title_fullStr The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications
title_full_unstemmed The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications
title_short The mechanisms behind consumer behavior changes of sugar-sweetened beverage tax and policy implications
title_sort mechanisms behind consumer behavior changes of sugar sweetened beverage tax and policy implications
topic beverages
consumer behaviour
innovation
taxes
url https://hdl.handle.net/10568/168918
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