Barriers to using market intelligence in plant breeding: Evidence from a survey of breeding professionals

Using market intelligence to inform breeding investment decisions is critical in matching the supply of genetic innovations with existing demand and prioritizing market segments where there is the greatest potential for delivering impact. This brief draws from a survey of more than 500 breeding prof...

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Bibliographic Details
Main Authors: Rice, Brendan, Kramer, Berber, Trachtman, Carly
Format: Brief
Language:Inglés
Published: CGIAR 2024
Subjects:
Online Access:https://hdl.handle.net/10568/168799

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