Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas

The food environment represents the place in which demand for food meets supply—consumers purchase foods in the food environment, while retailers of the food consumers purchase represent the end of the value chain. In many countries, the food environment is characterized by a large number of micro-,...

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Main Authors: de Brauw, Alan, Hirvonen, Kalle, Mekonnen, Daniel Ayalew
Format: Brief
Language:Inglés
Published: International Food Policy Research Institute 2024
Subjects:
Online Access:https://hdl.handle.net/10568/168663
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author de Brauw, Alan
Hirvonen, Kalle
Mekonnen, Daniel Ayalew
author_browse Hirvonen, Kalle
Mekonnen, Daniel Ayalew
de Brauw, Alan
author_facet de Brauw, Alan
Hirvonen, Kalle
Mekonnen, Daniel Ayalew
author_sort de Brauw, Alan
collection Repository of Agricultural Research Outputs (CGSpace)
description The food environment represents the place in which demand for food meets supply—consumers purchase foods in the food environment, while retailers of the food consumers purchase represent the end of the value chain. In many countries, the food environment is characterized by a large number of micro-, small-, and medium-sized enterprises (MSMEs) who sell the majority of healthy foods. Ethiopia fits this description; among healthy food groups purchased by at least one-third of customers within a given week, at least 88 percent of consumers making purchases by them from MSMEs (de Brauw and Hirvonen 2024). This note summarizes lessons from a set of surveys conducted among 1686 MSMEs likely to sell healthy foods in woreda 8 of Kolfe Keranyo in Addis Ababa and in Butajira town in central Ethiopia in late 2023. The first survey concentrated on listing all businesses selling food in selected areas of the two sample locations; the second survey then asked detailed questions about the business environment and practices of selected MSMEs. The majority of surveyed MSMEs can be characterized as either kiosks or small shops; the next most common were restaurants, followed by street vendors and juice shops (de Brauw et al. 2024).
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spelling CGSpace1686632025-11-06T06:04:07Z Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas de Brauw, Alan Hirvonen, Kalle Mekonnen, Daniel Ayalew health nutrition food environment food consumption small and medium enterprises The food environment represents the place in which demand for food meets supply—consumers purchase foods in the food environment, while retailers of the food consumers purchase represent the end of the value chain. In many countries, the food environment is characterized by a large number of micro-, small-, and medium-sized enterprises (MSMEs) who sell the majority of healthy foods. Ethiopia fits this description; among healthy food groups purchased by at least one-third of customers within a given week, at least 88 percent of consumers making purchases by them from MSMEs (de Brauw and Hirvonen 2024). This note summarizes lessons from a set of surveys conducted among 1686 MSMEs likely to sell healthy foods in woreda 8 of Kolfe Keranyo in Addis Ababa and in Butajira town in central Ethiopia in late 2023. The first survey concentrated on listing all businesses selling food in selected areas of the two sample locations; the second survey then asked detailed questions about the business environment and practices of selected MSMEs. The majority of surveyed MSMEs can be characterized as either kiosks or small shops; the next most common were restaurants, followed by street vendors and juice shops (de Brauw et al. 2024). 2024-11 2025-01-07T22:07:59Z 2025-01-07T22:07:59Z Brief https://hdl.handle.net/10568/168663 en Open Access application/pdf International Food Policy Research Institute de Brauw, Alan; Hirvonen, Kalle; and Mekonnen, Daniel Ayalew. 2024. Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas. SHiFT Initiative Project Note November 2024. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/168663
spellingShingle health
nutrition
food environment
food consumption
small and medium enterprises
de Brauw, Alan
Hirvonen, Kalle
Mekonnen, Daniel Ayalew
Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas
title Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas
title_full Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas
title_fullStr Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas
title_full_unstemmed Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas
title_short Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas
title_sort increasing retail sales of healthy foods in ethiopia lessons from msme surveys in two urban areas
topic health
nutrition
food environment
food consumption
small and medium enterprises
url https://hdl.handle.net/10568/168663
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