Information framing effects on diet choices among Chinese urban residents

Unhealthy diets have become a leading contributor to death and disability globally. The current Chinese diet falls short of a healthy diet, including too much meat, oil, salt, and sugar while having insufficient levels of whole grains, fruits, nuts, and milk. Transforming Chinese dietary patterns ha...

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Autores principales: Chen, Kevin Z., Yu, Luyun, Lin, Wen, Ortega, David L.
Formato: Journal Article
Lenguaje:Inglés
Publicado: Wiley 2026
Materias:
Acceso en línea:https://hdl.handle.net/10568/168203
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author Chen, Kevin Z.
Yu, Luyun
Lin, Wen
Ortega, David L.
author_browse Chen, Kevin Z.
Lin, Wen
Ortega, David L.
Yu, Luyun
author_facet Chen, Kevin Z.
Yu, Luyun
Lin, Wen
Ortega, David L.
author_sort Chen, Kevin Z.
collection Repository of Agricultural Research Outputs (CGSpace)
description Unhealthy diets have become a leading contributor to death and disability globally. The current Chinese diet falls short of a healthy diet, including too much meat, oil, salt, and sugar while having insufficient levels of whole grains, fruits, nuts, and milk. Transforming Chinese dietary patterns has become urgent. This paper compares the effectiveness of information framing effects on enhancing Chinese consumers' healthy diet choices, varied by information content, source, and presentation. The survey is conducted across six Chinese cities, with a sample of 3150 urban consumers. Chinese consumers' healthy diet choices are measured using an online discrete choice experiment. Four different diet patterns were used to label each of the product alternatives in the experiment, which varied in taste and cost. Results reveal that compared to positive information; negatively framed healthy information is more effective in increasing Chinese consumers' valuations for healthy diets. Consumer valuation of a healthy whole diet is significantly enhanced when the information is from social celebrities, compared to information from a scientific source. Moreover, when health information is disclosed via social media, its effectiveness in promoting healthy diet choices is significantly reduced. Our findings have implications for designing and implementing nutrition policies and programs in China and other developing countries.
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spelling CGSpace1682032026-01-02T15:32:42Z Information framing effects on diet choices among Chinese urban residents Chen, Kevin Z. Yu, Luyun Lin, Wen Ortega, David L. diet feeding preferences urban population health information consumers Unhealthy diets have become a leading contributor to death and disability globally. The current Chinese diet falls short of a healthy diet, including too much meat, oil, salt, and sugar while having insufficient levels of whole grains, fruits, nuts, and milk. Transforming Chinese dietary patterns has become urgent. This paper compares the effectiveness of information framing effects on enhancing Chinese consumers' healthy diet choices, varied by information content, source, and presentation. The survey is conducted across six Chinese cities, with a sample of 3150 urban consumers. Chinese consumers' healthy diet choices are measured using an online discrete choice experiment. Four different diet patterns were used to label each of the product alternatives in the experiment, which varied in taste and cost. Results reveal that compared to positive information; negatively framed healthy information is more effective in increasing Chinese consumers' valuations for healthy diets. Consumer valuation of a healthy whole diet is significantly enhanced when the information is from social celebrities, compared to information from a scientific source. Moreover, when health information is disclosed via social media, its effectiveness in promoting healthy diet choices is significantly reduced. Our findings have implications for designing and implementing nutrition policies and programs in China and other developing countries. 2026 2024-12-20T21:37:32Z 2024-12-20T21:37:32Z Journal Article https://hdl.handle.net/10568/168203 en Limited Access Wiley Chen, Kevin Z.; Yu, Luyun; Lin, Wen; and Ortega, David L. Information framing effects on diet choices among Chinese urban residents. Agribusiness. Article in Press. First published on November 29, 2024. https://doi.org/10.1002/agr.21998
spellingShingle diet
feeding preferences
urban population
health
information
consumers
Chen, Kevin Z.
Yu, Luyun
Lin, Wen
Ortega, David L.
Information framing effects on diet choices among Chinese urban residents
title Information framing effects on diet choices among Chinese urban residents
title_full Information framing effects on diet choices among Chinese urban residents
title_fullStr Information framing effects on diet choices among Chinese urban residents
title_full_unstemmed Information framing effects on diet choices among Chinese urban residents
title_short Information framing effects on diet choices among Chinese urban residents
title_sort information framing effects on diet choices among chinese urban residents
topic diet
feeding preferences
urban population
health
information
consumers
url https://hdl.handle.net/10568/168203
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