How does cultural and colonial heritage affect optimal branding strategies? Evidence from the rice sector in Senegal
Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seapor...
| Autores principales: | , |
|---|---|
| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Wiley
2024
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/168143 |
Ejemplares similares: How does cultural and colonial heritage affect optimal branding strategies? Evidence from the rice sector in Senegal
- Comparing a multi-item Rasch scale for purchase intentions with preference elicitation using experimental auctions for consumer acceptance of biofortified food: An in-store study in Rwanda
- Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal
- Developing country consumers’ acceptance of biofortified foods: a synthesis
- Microcredit and willingness to pay for environmental quality: Evidence from a randomized-controlled trial of finance for sanitation in rural Cambodia
- Eliciting willingness-to-pay through multiple experimental procedures: Evidence from lab-in-the-field in rural Ghana
- What is in a label? Examining the influence of cultural and colonial heritage on preferences and willingness to pay for local and international rice labels in Senegal