Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia

Rice breeding priorities in Africa often focus on agronomic gains. However, being a net importer of rice, the continent’s varietal replacement success also crucially hinges on new varieties’ market competitiveness vis-à-vis imports. Markets have been profoundly shaped by cultural and colonial herita...

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Bibliographic Details
Main Authors: Britwum, Kofi, Demont, Matty
Format: Journal Article
Language:Inglés
Published: SAGE Publications 2021
Subjects:
Online Access:https://hdl.handle.net/10568/164266

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