Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh

Urban consumers’ concerns have focused attention on whether a food traceability system should be implemented in Bangladesh to minimize the production and distribution of unsafe and poor-quality food products. A cross-sectional survey was conducted among 220 consumers in two main cities Dhaka and Mym...

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Autores principales: Kabir, A.N.M. Faijul, Alam, Mohammad Jahangir, Begum, Ismat Ara, McKenzie, Andrew M.
Formato: Journal Article
Lenguaje:Inglés
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://hdl.handle.net/10568/163944
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author Kabir, A.N.M. Faijul
Alam, Mohammad Jahangir
Begum, Ismat Ara
McKenzie, Andrew M.
author_browse Alam, Mohammad Jahangir
Begum, Ismat Ara
Kabir, A.N.M. Faijul
McKenzie, Andrew M.
author_facet Kabir, A.N.M. Faijul
Alam, Mohammad Jahangir
Begum, Ismat Ara
McKenzie, Andrew M.
author_sort Kabir, A.N.M. Faijul
collection Repository of Agricultural Research Outputs (CGSpace)
description Urban consumers’ concerns have focused attention on whether a food traceability system should be implemented in Bangladesh to minimize the production and distribution of unsafe and poor-quality food products. A cross-sectional survey was conducted among 220 consumers in two main cities Dhaka and Mymensingh of Bangladesh to examine the traceability system in the vegetable supply chain from an ex-ante perspective. The objective is to identify the preferences and willingness to pay (WTP) for the traceability attributes and examine the factors influencing their WTP for traceable vegetables. The results show that over 90% of the consumers put their emphasis on traceability attributes associated with: pesticides and last date of spraying information, fertilizer information, and harvest date. On the other hand, over 85% of consumers showed interest in GM information of vegetables. The mean WTP is found to be 5.84 Tk. (US$0.068) and 5.90 Tk. (US$0.069) per kg respectively for brinjal and tomatoes. This reflects a 19.5% and 19.7% additional monetary payment over and above the purchase price for conventional brinjal and tomatoes respectively. The empirical findings indicate that income and quality perception scores have positive and significant effects on consumer WTP for traceable brinjal and tomatoes.
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spelling CGSpace1639442025-02-19T14:24:34Z Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh Kabir, A.N.M. Faijul Alam, Mohammad Jahangir Begum, Ismat Ara McKenzie, Andrew M. food science contingent valuation food traceability Urban consumers’ concerns have focused attention on whether a food traceability system should be implemented in Bangladesh to minimize the production and distribution of unsafe and poor-quality food products. A cross-sectional survey was conducted among 220 consumers in two main cities Dhaka and Mymensingh of Bangladesh to examine the traceability system in the vegetable supply chain from an ex-ante perspective. The objective is to identify the preferences and willingness to pay (WTP) for the traceability attributes and examine the factors influencing their WTP for traceable vegetables. The results show that over 90% of the consumers put their emphasis on traceability attributes associated with: pesticides and last date of spraying information, fertilizer information, and harvest date. On the other hand, over 85% of consumers showed interest in GM information of vegetables. The mean WTP is found to be 5.84 Tk. (US$0.068) and 5.90 Tk. (US$0.069) per kg respectively for brinjal and tomatoes. This reflects a 19.5% and 19.7% additional monetary payment over and above the purchase price for conventional brinjal and tomatoes respectively. The empirical findings indicate that income and quality perception scores have positive and significant effects on consumer WTP for traceable brinjal and tomatoes. 2023-06 2024-12-19T12:53:13Z 2024-12-19T12:53:13Z Journal Article https://hdl.handle.net/10568/163944 en Open Access Elsevier Kabir, A.N.M. Faijul; Alam, Mohammad Jahangir; Begum, Ismat Ara and McKenzie, Andrew M. 2023. Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh. Future Foods, Volume 7 p. 100214
spellingShingle food science
contingent valuation
food traceability
Kabir, A.N.M. Faijul
Alam, Mohammad Jahangir
Begum, Ismat Ara
McKenzie, Andrew M.
Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh
title Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh
title_full Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh
title_fullStr Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh
title_full_unstemmed Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh
title_short Consumers' interest and willingness to pay for traceable vegetables- An empirical evidence from Bangladesh
title_sort consumers interest and willingness to pay for traceable vegetables an empirical evidence from bangladesh
topic food science
contingent valuation
food traceability
url https://hdl.handle.net/10568/163944
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