| Sumario: | The development of innovations in agriculture can contribute to achieving many of the development and environmental goals included in government policy agendas. New agricultural technologies play a key role in enhancing output efficiency, thereby minimizing resource usage, addressing climate change, and fostering socio-economic development by alleviating poverty and hunger, creating the opportunity to allocate resources to other critical areas such as education and health. However, just as important as the development of innovations to achieve development and environmental goals is the adoption of these innovations by users and the environmental conditions. Therefore, understanding the role of users' perspectives on the advantages and drawbacks of agricultural innovations, considering factors like the innovation attributes, potential uses, and costs is vital to assess the success of innovations in assessing and achieving policy objectives. Likewise, environmental conditions including peers' views, government support and communication channels used, play a pivotal role in evaluating and enhancing the success of new technologies.
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