Market diversification to increase the demand for and value of Bangladeshi shrimp

In a rapidly growing global shrimp industry, Bangladesh’s shrimp sector faces fierce competition from much larger producers such as Ecuador, India, and Vietnam. One of Bangladesh’s challenges is that it is overdependent on Europe's fragmented hotel, restaurant, and catering (HoReCa) segment and ethn...

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Autor principal: van der Pijl, Willem
Formato: Brief
Lenguaje:Inglés
Publicado: International Food Policy Research Institute 2024
Materias:
Acceso en línea:https://hdl.handle.net/10568/163630
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author van der Pijl, Willem
author_browse van der Pijl, Willem
author_facet van der Pijl, Willem
author_sort van der Pijl, Willem
collection Repository of Agricultural Research Outputs (CGSpace)
description In a rapidly growing global shrimp industry, Bangladesh’s shrimp sector faces fierce competition from much larger producers such as Ecuador, India, and Vietnam. One of Bangladesh’s challenges is that it is overdependent on Europe's fragmented hotel, restaurant, and catering (HoReCa) segment and ethnic retail markets, where it exports 88 percent of its output. This market is highly price-driven and limited in size. However, Bangladesh’s exporters have no or only limited access to retail markets in the European Union (EU), the United States (US), or other markets that source black tiger shrimp due to a lack of high-quality products, a lack of Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP) certification, negative market perception of the country’s shrimp, and a lack of promotional activities. As a result of the increased competition and restricted market access, Bangladesh’s exporters and farmers are experiencing spiraling prices, and their future activities are at risk. Diversifying its markets should help the industry increase demand and get better prices for the products it exports. This brief explores the current market position of Bangladeshi shrimp and what the country can do to diversify its markets. Promotion is key, but not to consumers. Business-to-business (B2B) shrimp buyers worldwide must view Bangladesh as a reliable source of competitive, high-quality, sustainable shrimp.
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spelling CGSpace1636302025-11-06T04:23:36Z Market diversification to increase the demand for and value of Bangladeshi shrimp van der Pijl, Willem diversification exports farmers market demand shrimp culture In a rapidly growing global shrimp industry, Bangladesh’s shrimp sector faces fierce competition from much larger producers such as Ecuador, India, and Vietnam. One of Bangladesh’s challenges is that it is overdependent on Europe's fragmented hotel, restaurant, and catering (HoReCa) segment and ethnic retail markets, where it exports 88 percent of its output. This market is highly price-driven and limited in size. However, Bangladesh’s exporters have no or only limited access to retail markets in the European Union (EU), the United States (US), or other markets that source black tiger shrimp due to a lack of high-quality products, a lack of Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP) certification, negative market perception of the country’s shrimp, and a lack of promotional activities. As a result of the increased competition and restricted market access, Bangladesh’s exporters and farmers are experiencing spiraling prices, and their future activities are at risk. Diversifying its markets should help the industry increase demand and get better prices for the products it exports. This brief explores the current market position of Bangladeshi shrimp and what the country can do to diversify its markets. Promotion is key, but not to consumers. Business-to-business (B2B) shrimp buyers worldwide must view Bangladesh as a reliable source of competitive, high-quality, sustainable shrimp. 2024-12 2024-12-17T14:41:38Z 2024-12-17T14:41:38Z Brief https://hdl.handle.net/10568/163630 en https://hdl.handle.net/10568/155326 https://hdl.handle.net/10568/131850 https://www.cgiar.org/news-events/news/expert-consultation-workshop-shrimp-value-chain-in-bangladesh/ https://doi.org/10.1002/aepp.13356 Open Access application/pdf International Food Policy Research Institute van der Pijl, Willem. 2024. Market diversification to increase the demand for and value of Bangladeshi shrimp. CGIAR Initiative on Rethinking Food Markets Brief December 2024. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/163630
spellingShingle diversification
exports
farmers
market demand
shrimp culture
van der Pijl, Willem
Market diversification to increase the demand for and value of Bangladeshi shrimp
title Market diversification to increase the demand for and value of Bangladeshi shrimp
title_full Market diversification to increase the demand for and value of Bangladeshi shrimp
title_fullStr Market diversification to increase the demand for and value of Bangladeshi shrimp
title_full_unstemmed Market diversification to increase the demand for and value of Bangladeshi shrimp
title_short Market diversification to increase the demand for and value of Bangladeshi shrimp
title_sort market diversification to increase the demand for and value of bangladeshi shrimp
topic diversification
exports
farmers
market demand
shrimp culture
url https://hdl.handle.net/10568/163630
work_keys_str_mv AT vanderpijlwillem marketdiversificationtoincreasethedemandforandvalueofbangladeshishrimp