Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia

This study investigated vegetable farmers’ willingness-to-pay (WTP) for private agricultural advisory services in northwestern Ethiopia. Understanding farmers’ preferences is a crucial step for modernizing agricultural advisory services and transforming smallholder agri-food systems into a sustainab...

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Autores principales: Teferi, Ermias Tesfaye, Worku, Tigist Damtew, Wassie, Solomon Bizuayehu, Muller, Bernd, Abdulai, Abdul-rahim, Termote, Celine
Formato: Journal Article
Lenguaje:Inglés
Publicado: MDPI 2024
Materias:
Acceso en línea:https://hdl.handle.net/10568/163549
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author Teferi, Ermias Tesfaye
Worku, Tigist Damtew
Wassie, Solomon Bizuayehu
Muller, Bernd
Abdulai, Abdul-rahim
Termote, Celine
author_browse Abdulai, Abdul-rahim
Muller, Bernd
Teferi, Ermias Tesfaye
Termote, Celine
Wassie, Solomon Bizuayehu
Worku, Tigist Damtew
author_facet Teferi, Ermias Tesfaye
Worku, Tigist Damtew
Wassie, Solomon Bizuayehu
Muller, Bernd
Abdulai, Abdul-rahim
Termote, Celine
author_sort Teferi, Ermias Tesfaye
collection Repository of Agricultural Research Outputs (CGSpace)
description This study investigated vegetable farmers’ willingness-to-pay (WTP) for private agricultural advisory services in northwestern Ethiopia. Understanding farmers’ preferences is a crucial step for modernizing agricultural advisory services and transforming smallholder agri-food systems into a sustainable path. Discrete choice experiment data from 393 farm households were analyzed using a random parameter logit model (RPL). The results revealed that vegetable farmers are willing to pay for practice-oriented private advisory services. The result also showed the existence of heterogeneity in farmers’ preference for features of vegetable advisory services. Household heads’ educational status and age influenced preferences for advisory service features. The result is substantiated by the fact that merely 25.5% of the sample households acquired formal education. Farmers in general preferred extension services with frequent expert visits and practical engagement on-farm as opposed to digitized options that rely on short message service (SMS) and voice-based guidance. Additionally, farmers are willing to pay an ETB 120.89 and ETB 203.94 monthly fee for an extension service that emphasizes fruity and root and tuber vegetables, respectively, as opposed to leafy vegetables. The findings imply initiatives that push for commercializing agricultural advisory services should strive to achieve a balance between the practical application and digitization of extension services accounting for the heterogeneous preferences of smallholder farmers.
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spelling CGSpace1635492025-12-08T10:29:22Z Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia Teferi, Ermias Tesfaye Worku, Tigist Damtew Wassie, Solomon Bizuayehu Muller, Bernd Abdulai, Abdul-rahim Termote, Celine farmers advisory services vegetable growing willingness to pay This study investigated vegetable farmers’ willingness-to-pay (WTP) for private agricultural advisory services in northwestern Ethiopia. Understanding farmers’ preferences is a crucial step for modernizing agricultural advisory services and transforming smallholder agri-food systems into a sustainable path. Discrete choice experiment data from 393 farm households were analyzed using a random parameter logit model (RPL). The results revealed that vegetable farmers are willing to pay for practice-oriented private advisory services. The result also showed the existence of heterogeneity in farmers’ preference for features of vegetable advisory services. Household heads’ educational status and age influenced preferences for advisory service features. The result is substantiated by the fact that merely 25.5% of the sample households acquired formal education. Farmers in general preferred extension services with frequent expert visits and practical engagement on-farm as opposed to digitized options that rely on short message service (SMS) and voice-based guidance. Additionally, farmers are willing to pay an ETB 120.89 and ETB 203.94 monthly fee for an extension service that emphasizes fruity and root and tuber vegetables, respectively, as opposed to leafy vegetables. The findings imply initiatives that push for commercializing agricultural advisory services should strive to achieve a balance between the practical application and digitization of extension services accounting for the heterogeneous preferences of smallholder farmers. 2024-12-10 2024-12-16T13:34:10Z 2024-12-16T13:34:10Z Journal Article https://hdl.handle.net/10568/163549 en Open Access application/pdf MDPI Teferi, E.T.; Worku, T.D.; Wassie, S.B.; Muller, B.; Abdulai, A.; Termote, C. (2024) Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia. Sustainability 16(24): 10821. ISSN: 2071-1050
spellingShingle farmers
advisory services
vegetable growing
willingness to pay
Teferi, Ermias Tesfaye
Worku, Tigist Damtew
Wassie, Solomon Bizuayehu
Muller, Bernd
Abdulai, Abdul-rahim
Termote, Celine
Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia
title Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia
title_full Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia
title_fullStr Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia
title_full_unstemmed Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia
title_short Heterogeneities in farmers’ preference for advisory services: A choice experiment of vegetable growers in North-Western Ethiopia
title_sort heterogeneities in farmers preference for advisory services a choice experiment of vegetable growers in north western ethiopia
topic farmers
advisory services
vegetable growing
willingness to pay
url https://hdl.handle.net/10568/163549
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