GloMIP Communication Strategy
This compilation of communication collaterals highlights the value of the Global Market Intelligence Platform (GloMIP) in enhancing breeding programs through its strategic use of market intelligence. The Platform plays a pivotal role in supporting market segmentation and product design, enabling mor...
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| Format: | Informe técnico |
| Language: | Inglés |
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International Rice Research Institute
2024
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| Online Access: | https://hdl.handle.net/10568/163309 |
| _version_ | 1855530612208697344 |
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| author | Paguirigan, Neale Marvin |
| author_browse | Paguirigan, Neale Marvin |
| author_facet | Paguirigan, Neale Marvin |
| author_sort | Paguirigan, Neale Marvin |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This compilation of communication collaterals highlights the value of the Global Market Intelligence Platform (GloMIP) in enhancing breeding programs through its strategic use of market intelligence. The Platform plays a pivotal role in supporting market segmentation and product design, enabling more targeted and impactful breeding initiatives. Additionally, it generates critical insights that align with the CGIAR's five impact areas, offering valuable opportunities for advancing agricultural innovation. By fostering evidence-based decision-making, the GloMIP empowers stakeholders to optimize breeding strategies, ensuring they are more responsive to market needs and development goals. This report emphasizes the Platform's potential to drive transformative change in agricultural research and development, promoting sustainable solutions that address global challenges. |
| format | Informe técnico |
| id | CGSpace163309 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | International Rice Research Institute |
| publisherStr | International Rice Research Institute |
| record_format | dspace |
| spelling | CGSpace1633092025-11-06T17:25:04Z GloMIP Communication Strategy Paguirigan, Neale Marvin market intelligence breeding programmes agricultural innovation strategies This compilation of communication collaterals highlights the value of the Global Market Intelligence Platform (GloMIP) in enhancing breeding programs through its strategic use of market intelligence. The Platform plays a pivotal role in supporting market segmentation and product design, enabling more targeted and impactful breeding initiatives. Additionally, it generates critical insights that align with the CGIAR's five impact areas, offering valuable opportunities for advancing agricultural innovation. By fostering evidence-based decision-making, the GloMIP empowers stakeholders to optimize breeding strategies, ensuring they are more responsive to market needs and development goals. This report emphasizes the Platform's potential to drive transformative change in agricultural research and development, promoting sustainable solutions that address global challenges. 2024 2024-12-10T19:56:18Z 2024-12-10T19:56:18Z Report https://hdl.handle.net/10568/163309 en Open Access application/pdf International Rice Research Institute Paguirigan, N.M., 2024. GloMIP Communication Strategy. CGIAR Market Intelligence : International Rice Research Institute. |
| spellingShingle | market intelligence breeding programmes agricultural innovation strategies Paguirigan, Neale Marvin GloMIP Communication Strategy |
| title | GloMIP Communication Strategy |
| title_full | GloMIP Communication Strategy |
| title_fullStr | GloMIP Communication Strategy |
| title_full_unstemmed | GloMIP Communication Strategy |
| title_short | GloMIP Communication Strategy |
| title_sort | glomip communication strategy |
| topic | market intelligence breeding programmes agricultural innovation strategies |
| url | https://hdl.handle.net/10568/163309 |
| work_keys_str_mv | AT paguirigannealemarvin glomipcommunicationstrategy |