Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones
This webinar presented the working paper "error 404 - farmer not found" which explores the behavioral barriers that limit farmers' use of mobile phone-based services. Drawing from the experiences of 15 CGIAR researchers from 12 different projects in 10 countries, we describe 18 unique barriers on ho...
| Autores principales: | , |
|---|---|
| Formato: | Ponencia |
| Lenguaje: | Inglés |
| Publicado: |
2024
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/162746 |
| _version_ | 1855532980450099200 |
|---|---|
| author | Steinke, Jonathan Ortiz-Crespo, Berta |
| author_browse | Ortiz-Crespo, Berta Steinke, Jonathan |
| author_facet | Steinke, Jonathan Ortiz-Crespo, Berta |
| author_sort | Steinke, Jonathan |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This webinar presented the working paper "error 404 - farmer not found" which explores the behavioral barriers that limit farmers' use of mobile phone-based services. Drawing from the experiences of 15 CGIAR researchers from 12 different projects in 10 countries, we describe 18 unique barriers on how farmers use their phones within their specific contexts. The webinar counted with experts from different fields who discussed the issues that can be found when deploying phone based services for farmers and how they can be overcomed, pointing out solutions such as AI, gamification, sustainable business models, relying on local experts, or applying mix methods for in-depth user research. |
| format | Ponencia |
| id | CGSpace162746 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| record_format | dspace |
| spelling | CGSpace1627462025-11-05T12:15:07Z Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones Steinke, Jonathan Ortiz-Crespo, Berta smallholders digital agriculture advisory services This webinar presented the working paper "error 404 - farmer not found" which explores the behavioral barriers that limit farmers' use of mobile phone-based services. Drawing from the experiences of 15 CGIAR researchers from 12 different projects in 10 countries, we describe 18 unique barriers on how farmers use their phones within their specific contexts. The webinar counted with experts from different fields who discussed the issues that can be found when deploying phone based services for farmers and how they can be overcomed, pointing out solutions such as AI, gamification, sustainable business models, relying on local experts, or applying mix methods for in-depth user research. 2024-11-25 2024-11-26T07:52:47Z 2024-11-26T07:52:47Z Presentation https://hdl.handle.net/10568/162746 en Open Access application/pdf Steinke, J.; Ortiz-Crespo, B. (2024) Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones. Presented for WP2 – Digital Inclusion on 21 November 2024. 9 sl. |
| spellingShingle | smallholders digital agriculture advisory services Steinke, Jonathan Ortiz-Crespo, Berta Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones |
| title | Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones |
| title_full | Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones |
| title_fullStr | Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones |
| title_full_unstemmed | Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones |
| title_short | Webinar: Error 404, farmer not found. Why agricultural information services must consider how smallholders use their phones |
| title_sort | webinar error 404 farmer not found why agricultural information services must consider how smallholders use their phones |
| topic | smallholders digital agriculture advisory services |
| url | https://hdl.handle.net/10568/162746 |
| work_keys_str_mv | AT steinkejonathan webinarerror404farmernotfoundwhyagriculturalinformationservicesmustconsiderhowsmallholdersusetheirphones AT ortizcrespoberta webinarerror404farmernotfoundwhyagriculturalinformationservicesmustconsiderhowsmallholdersusetheirphones |