Using ‘systems awareness’: A proposed mechanism for monitoring communications

Communication is an integral part of policy research, yet the impact of the communications process is difficult to monitor and evaluate. This paper reflects on one possible approach to monitoring communications, taking as its starting point ‘systems awareness’, or the awareness that communication ef...

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Detalles Bibliográficos
Autores principales: von Grebmer, Klaus, Hovland, Ingeborg
Formato: Journal Article
Lenguaje:Inglés
Publicado: Bristol University Press 2009
Materias:
Acceso en línea:https://hdl.handle.net/10568/162133
Descripción
Sumario:Communication is an integral part of policy research, yet the impact of the communications process is difficult to monitor and evaluate. This paper reflects on one possible approach to monitoring communications, taking as its starting point ‘systems awareness’, or the awareness that communication efforts are situated within organisational, informational, social and political systems. Possible elements of a monitoring mechanism that takes these systems into account are proposed, and a brief example from the International Food Policy Research Institute (IFPRI) is included.