Inclusive communication campaigns drive the adoption of improved seeds in Uganda
Smallholder farmers from the Butaleja district of Eastern Uganda have long faced barriers to accessing and adopting high-quality seeds of improved varieties. Entrenched social norms, limited knowledge, and poor agricultural management practices have hindered the uptake of these high-quality seeds th...
| Autores principales: | , , , |
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| Formato: | Blog Post |
| Lenguaje: | Inglés |
| Publicado: |
International Rice Research Institute
2024
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| Acceso en línea: | https://hdl.handle.net/10568/158131 |
| _version_ | 1855533750726688768 |
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| author | Bomuhangi, Allan Yila, Jummai O. Puskur, Ranjitha Nchanji, Eileen |
| author_browse | Bomuhangi, Allan Nchanji, Eileen Puskur, Ranjitha Yila, Jummai O. |
| author_facet | Bomuhangi, Allan Yila, Jummai O. Puskur, Ranjitha Nchanji, Eileen |
| author_sort | Bomuhangi, Allan |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Smallholder farmers from the Butaleja district of Eastern Uganda have long faced barriers to accessing and adopting high-quality seeds of improved varieties. Entrenched social norms, limited knowledge, and poor agricultural management practices have hindered the uptake of these high-quality seeds that could boost productivity, resilience, and livelihoods. However, a concerted effort by Work Package 6 of the Seed Equal CGIAR Initiatives is now catalyzing a paradigm shift, leveraging the power of tailored social and behavior change communication (SBCC) campaigns to reshape attitudes and practices around access to and use of quality seed. The integrated communication campaigns are part of a broader strategy to enhance sustainable change within the seed system. |
| format | Blog Post |
| id | CGSpace158131 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | International Rice Research Institute |
| publisherStr | International Rice Research Institute |
| record_format | dspace |
| spelling | CGSpace1581312024-11-11T15:44:10Z Inclusive communication campaigns drive the adoption of improved seeds in Uganda Bomuhangi, Allan Yila, Jummai O. Puskur, Ranjitha Nchanji, Eileen smallholders seeds Smallholder farmers from the Butaleja district of Eastern Uganda have long faced barriers to accessing and adopting high-quality seeds of improved varieties. Entrenched social norms, limited knowledge, and poor agricultural management practices have hindered the uptake of these high-quality seeds that could boost productivity, resilience, and livelihoods. However, a concerted effort by Work Package 6 of the Seed Equal CGIAR Initiatives is now catalyzing a paradigm shift, leveraging the power of tailored social and behavior change communication (SBCC) campaigns to reshape attitudes and practices around access to and use of quality seed. The integrated communication campaigns are part of a broader strategy to enhance sustainable change within the seed system. 2024-09 2024-10-24T14:06:20Z 2024-10-24T14:06:20Z Blog Post https://hdl.handle.net/10568/158131 en Open Access International Rice Research Institute Allan Bomuhangi, A., Yila, Jummail. O, Puskur, R.,Nchanji, E. 2024. Inclusive communication campaigns drive the adoption of improved seeds in Uganda. Blog Article |
| spellingShingle | smallholders seeds Bomuhangi, Allan Yila, Jummai O. Puskur, Ranjitha Nchanji, Eileen Inclusive communication campaigns drive the adoption of improved seeds in Uganda |
| title | Inclusive communication campaigns drive the adoption of improved seeds in Uganda |
| title_full | Inclusive communication campaigns drive the adoption of improved seeds in Uganda |
| title_fullStr | Inclusive communication campaigns drive the adoption of improved seeds in Uganda |
| title_full_unstemmed | Inclusive communication campaigns drive the adoption of improved seeds in Uganda |
| title_short | Inclusive communication campaigns drive the adoption of improved seeds in Uganda |
| title_sort | inclusive communication campaigns drive the adoption of improved seeds in uganda |
| topic | smallholders seeds |
| url | https://hdl.handle.net/10568/158131 |
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