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Error 404, farmer not found: Why agricultural information services must consider how smallholders use their phones

Numerous barriers hinder mobile information services in delivering information effectively to smallholder farmers. Many of these barriers can be explained by farmers’ habits in using their phones. Therefore, carefully considering how exactly farmers use their phones in specific local context is cruc...

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Main Authors: Steinke, Jonathan, Ortiz Crespo, Berta, Bunn, Christian, Etten, Jacob van, Jimenez, Daniel, Tam Thi Le, Manners, Rhys, Muller, Anna, Phuong Minh Nguyen, Ogunsamni, Thompson, Schumann, Charlotte, Simiyu, Maryfaith, Sotelo, Steven, Talsma, Tiffany, Zapata, Emmanuel
Format: Artículo preliminar
Language:Inglés
Published: 2024
Subjects:
farmers
digital agriculture
advisory services
human-centered design
Online Access:https://hdl.handle.net/10568/155122
Summary:Numerous barriers hinder mobile information services in delivering information effectively to smallholder farmers. Many of these barriers can be explained by farmers’ habits in using their phones. Therefore, carefully considering how exactly farmers use their phones in specific local context is crucial to mitigate behavior-related barriers. We describe 18 potential behavioral barriers that should be checked before implementing mobile information services for smallholder agriculture.

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