Surprised by supermarkets: Diffusion of modern food retail in India
The purpose of this paper is to analyze the patterns and dynamics of the diffusion of modern food retail in India.The paper is based on detailed sales data from retail chains in India, short case studies of retail chains, and review of literature.The article presents three surprises concerning moder...
| Main Authors: | , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Emerald Publishing Limited
2011
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/154952 |
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