The changing structure of the maize seed industry in Zambia: Prospects for orange maize
This paper reviews the changing structure of the maize seed industry in Zambia and presents findings of baseline and key informant interviews, in order to propose elements of a marketing strategy for the seeds of provitamin A-rich maize varieties. We discuss the merits of liberalizing germplasm prov...
| Autores principales: | , , , , |
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| Formato: | Artículo preliminar |
| Lenguaje: | Inglés |
| Publicado: |
International Food Policy Research Institute
2013
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/153766 |
| _version_ | 1855530237266231296 |
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| author | Smale, Melinda Simpungwe, Eliab Birol, Ekin De Groote, Hugo Mutale, Raphael |
| author_browse | Birol, Ekin De Groote, Hugo Mutale, Raphael Simpungwe, Eliab Smale, Melinda |
| author_facet | Smale, Melinda Simpungwe, Eliab Birol, Ekin De Groote, Hugo Mutale, Raphael |
| author_sort | Smale, Melinda |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This paper reviews the changing structure of the maize seed industry in Zambia and presents findings of baseline and key informant interviews, in order to propose elements of a marketing strategy for the seeds of provitamin A-rich maize varieties. We discuss the merits of liberalizing germplasm provision to all seed companies vs those of exclusive rights to preserve product differentiation and ensure standard seed quality to protect the brand. We find that exclusive or not, risk-sharing arrangements with any company that takes up this product would be essential. Regardless of the involvement of the seed companies, building and maintaining a unique brand for provitamin A-rich maize that clearly distinguishes it from the many varieties that exist on the market will be fundamental to successful delivery strategies. |
| format | Artículo preliminar |
| id | CGSpace153766 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1537662025-11-06T06:43:42Z The changing structure of the maize seed industry in Zambia: Prospects for orange maize Smale, Melinda Simpungwe, Eliab Birol, Ekin De Groote, Hugo Mutale, Raphael maize seed industry germplasm retinol carotenoids biofortification This paper reviews the changing structure of the maize seed industry in Zambia and presents findings of baseline and key informant interviews, in order to propose elements of a marketing strategy for the seeds of provitamin A-rich maize varieties. We discuss the merits of liberalizing germplasm provision to all seed companies vs those of exclusive rights to preserve product differentiation and ensure standard seed quality to protect the brand. We find that exclusive or not, risk-sharing arrangements with any company that takes up this product would be essential. Regardless of the involvement of the seed companies, building and maintaining a unique brand for provitamin A-rich maize that clearly distinguishes it from the many varieties that exist on the market will be fundamental to successful delivery strategies. 2013 2024-10-01T13:57:32Z 2024-10-01T13:57:32Z Working Paper https://hdl.handle.net/10568/153766 en Open Access application/pdf International Food Policy Research Institute Smale, Melinda; Simpungwe, Eliab; Birol, Ekin; De Groote, Hugo; Mutale, Raphael. 2013. The changing structure of the maize seed industry in Zambia: Prospects for orange maize. HarvestPlus Research for Action 1. https://hdl.handle.net/10568/153766 |
| spellingShingle | maize seed industry germplasm retinol carotenoids biofortification Smale, Melinda Simpungwe, Eliab Birol, Ekin De Groote, Hugo Mutale, Raphael The changing structure of the maize seed industry in Zambia: Prospects for orange maize |
| title | The changing structure of the maize seed industry in Zambia: Prospects for orange maize |
| title_full | The changing structure of the maize seed industry in Zambia: Prospects for orange maize |
| title_fullStr | The changing structure of the maize seed industry in Zambia: Prospects for orange maize |
| title_full_unstemmed | The changing structure of the maize seed industry in Zambia: Prospects for orange maize |
| title_short | The changing structure of the maize seed industry in Zambia: Prospects for orange maize |
| title_sort | changing structure of the maize seed industry in zambia prospects for orange maize |
| topic | maize seed industry germplasm retinol carotenoids biofortification |
| url | https://hdl.handle.net/10568/153766 |
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