Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India

Demand heterogeneity often makes it profitable for firms to price and promote goods and services differently in different market segments. When private consumption brings public benefits, this same heterogeneity can be used to target public subsidies. We explore the design of public–private targetin...

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Autores principales: Lybbert, Travis J., Magnan, Nicholas, Spielman, David J., Bhargava, Anil K., Gulati, Kajal
Formato: Artículo preliminar
Lenguaje:Inglés
Publicado: International Food Policy Research Institute 2013
Materias:
Acceso en línea:https://hdl.handle.net/10568/153543
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author Lybbert, Travis J.
Magnan, Nicholas
Spielman, David J.
Bhargava, Anil K.
Gulati, Kajal
author_browse Bhargava, Anil K.
Gulati, Kajal
Lybbert, Travis J.
Magnan, Nicholas
Spielman, David J.
author_facet Lybbert, Travis J.
Magnan, Nicholas
Spielman, David J.
Bhargava, Anil K.
Gulati, Kajal
author_sort Lybbert, Travis J.
collection Repository of Agricultural Research Outputs (CGSpace)
description Demand heterogeneity often makes it profitable for firms to price and promote goods and services differently in different market segments. When private consumption brings public benefits, this same heterogeneity can be used to target public subsidies. We explore the design of public–private targeting and segmentation strategies in the case of a resource-conserving agricultural technology in India. To understand farmers’ heterogeneous demand for laser land leveling (LLL), we conducted an experimental auction for LLL services with an integrated randomized controlled trial to estimate the private benefits of the technology. We use graphical and econometric approaches to characterize farmer demand for LLL. We then add detailed cost data from LLL providers to simulate and evaluate several potential targeted delivery strategies based on measures of (1) the cost-effectiveness of expanding LLL dissemination, (2) water savings, and (3) market surplus in a welfare framework. These simulations demonstrate inherent tradeoffs between increasing the amount of land that is leveled and expanding the number of farmers who adopt the technology, and between adoption and water savings. While segmenting and targeting are popular elements of many public–private partnerships to develop and disseminate agricultural technologies, formulating and implementing effective delivery strategies requires a rich understanding of costs, benefits, and demand. Our experimental approach generates such an understanding and may be relevant in other contexts.
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spelling CGSpace1535432025-11-06T06:28:27Z Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India Lybbert, Travis J. Magnan, Nicholas Spielman, David J. Bhargava, Anil K. Gulati, Kajal conservation agriculture resource management demand functions market segmentation land levelling lasers Demand heterogeneity often makes it profitable for firms to price and promote goods and services differently in different market segments. When private consumption brings public benefits, this same heterogeneity can be used to target public subsidies. We explore the design of public–private targeting and segmentation strategies in the case of a resource-conserving agricultural technology in India. To understand farmers’ heterogeneous demand for laser land leveling (LLL), we conducted an experimental auction for LLL services with an integrated randomized controlled trial to estimate the private benefits of the technology. We use graphical and econometric approaches to characterize farmer demand for LLL. We then add detailed cost data from LLL providers to simulate and evaluate several potential targeted delivery strategies based on measures of (1) the cost-effectiveness of expanding LLL dissemination, (2) water savings, and (3) market surplus in a welfare framework. These simulations demonstrate inherent tradeoffs between increasing the amount of land that is leveled and expanding the number of farmers who adopt the technology, and between adoption and water savings. While segmenting and targeting are popular elements of many public–private partnerships to develop and disseminate agricultural technologies, formulating and implementing effective delivery strategies requires a rich understanding of costs, benefits, and demand. Our experimental approach generates such an understanding and may be relevant in other contexts. 2013 2024-10-01T13:56:35Z 2024-10-01T13:56:35Z Working Paper https://hdl.handle.net/10568/153543 en Open Access application/pdf International Food Policy Research Institute Lybbert, Travis J.; Magnan, Nicholas; Spielman, David J.; Bhargava, Anil K. and Gulati, Kajal. 2013. Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India. IFPRI Discussion Paper 1274 Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/153543
spellingShingle conservation agriculture
resource management
demand functions
market segmentation
land levelling
lasers
Lybbert, Travis J.
Magnan, Nicholas
Spielman, David J.
Bhargava, Anil K.
Gulati, Kajal
Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India
title Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India
title_full Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India
title_fullStr Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India
title_full_unstemmed Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India
title_short Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India
title_sort targeting technology to reduce poverty and conserve resources experimental delivery of laser land leveling to farmers in uttar pradesh india
topic conservation agriculture
resource management
demand functions
market segmentation
land levelling
lasers
url https://hdl.handle.net/10568/153543
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