Dynamic informative advertising of new experience goods
This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward‐looking buyers. We consider advertising that can complement or substitute for learning‐by‐purchasing, and we show that the advertising int...
| Autor principal: | |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Wiley
2012
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/153071 |
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