Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh
We assessed the effects of combining a mass media campaign with BCC by FHW on CF practices in Bangladesh. Survey data were collected from randomly sampled households with children 6–23 mo in 2010 (baseline; N=250 per group) and 2012 (mid‐point; N=230 per group) from 10 sub‐districts cluster‐randomiz...
| Autores principales: | , , , , |
|---|---|
| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Wiley
2013
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/153033 |
| _version_ | 1855524095442026496 |
|---|---|
| author | Saha, Kuntal K. Rawat, Rahul Khaled, Adiba Ruel, Marie T. Menon, Purnima |
| author_browse | Khaled, Adiba Menon, Purnima Rawat, Rahul Ruel, Marie T. Saha, Kuntal K. |
| author_facet | Saha, Kuntal K. Rawat, Rahul Khaled, Adiba Ruel, Marie T. Menon, Purnima |
| author_sort | Saha, Kuntal K. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | We assessed the effects of combining a mass media campaign with BCC by FHW on CF practices in Bangladesh. Survey data were collected from randomly sampled households with children 6–23 mo in 2010 (baseline; N=250 per group) and 2012 (mid‐point; N=230 per group) from 10 sub‐districts cluster‐randomized to either an intensive (FHW + mass media) or a non‐intensive (mass media only) intervention. Exposure to FHW and television spots (TVS) on 6 child feeding themes was measured using aided recall methods. CF practices were measured using WHO‐recommended indicators. In 2010, home visits by FHW and prevalence of optimal CF practices were very low with no significant differences between study areas. In 2012, home visits by FHW were significantly higher in intensive (60%) than in non‐intensive (17%) areas. Percentage of mothers who received advice from FHW on IYCF was 2.5 times higher in intensive areas. In both areas, 20–50% of mothers saw the TVS on 6 themes. Significantly higher proportions of children in intensive areas achieved minimum diet diversity (p<0.01) and minimum acceptable diet (p<0.05), and consumed iron rich foods (p<0.001) than in non‐intensive areas. At this 2‐y time point in the study, mothers who received both FHW counseling and mass media had significantly better CF practices than those who were exposed to mass media only. Funded by Bill & Melinda Gates Foundation, through Alive & Thrive, managed by FHI360. |
| format | Journal Article |
| id | CGSpace153033 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| publisherStr | Wiley |
| record_format | dspace |
| spelling | CGSpace1530332024-11-15T08:52:28Z Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh Saha, Kuntal K. Rawat, Rahul Khaled, Adiba Ruel, Marie T. Menon, Purnima behaviour health mass media rural areas infant feeding infants child feeding health care workers supplementary feeding We assessed the effects of combining a mass media campaign with BCC by FHW on CF practices in Bangladesh. Survey data were collected from randomly sampled households with children 6–23 mo in 2010 (baseline; N=250 per group) and 2012 (mid‐point; N=230 per group) from 10 sub‐districts cluster‐randomized to either an intensive (FHW + mass media) or a non‐intensive (mass media only) intervention. Exposure to FHW and television spots (TVS) on 6 child feeding themes was measured using aided recall methods. CF practices were measured using WHO‐recommended indicators. In 2010, home visits by FHW and prevalence of optimal CF practices were very low with no significant differences between study areas. In 2012, home visits by FHW were significantly higher in intensive (60%) than in non‐intensive (17%) areas. Percentage of mothers who received advice from FHW on IYCF was 2.5 times higher in intensive areas. In both areas, 20–50% of mothers saw the TVS on 6 themes. Significantly higher proportions of children in intensive areas achieved minimum diet diversity (p<0.01) and minimum acceptable diet (p<0.05), and consumed iron rich foods (p<0.001) than in non‐intensive areas. At this 2‐y time point in the study, mothers who received both FHW counseling and mass media had significantly better CF practices than those who were exposed to mass media only. Funded by Bill & Melinda Gates Foundation, through Alive & Thrive, managed by FHI360. 2013-04 2024-10-01T13:55:30Z 2024-10-01T13:55:30Z Journal Article https://hdl.handle.net/10568/153033 en Limited Access Wiley Saha, Kuntal K.; Rawat, Rahul; Khaled, Adiba; Ruel, Marie T.; and Menon, Purnima. 2013. Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh. FASEB Journal 27(1 Supplement). https://doi.org/10.1096/fasebj.27.1_supplement.243.5 |
| spellingShingle | behaviour health mass media rural areas infant feeding infants child feeding health care workers supplementary feeding Saha, Kuntal K. Rawat, Rahul Khaled, Adiba Ruel, Marie T. Menon, Purnima Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh |
| title | Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh |
| title_full | Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh |
| title_fullStr | Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh |
| title_full_unstemmed | Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh |
| title_short | Behavior change counseling (BCC) by frontline health workers (FHW) and a mass media campaign improved complementary feeding (CF) practices more than mass media alone in rural Bangladesh |
| title_sort | behavior change counseling bcc by frontline health workers fhw and a mass media campaign improved complementary feeding cf practices more than mass media alone in rural bangladesh |
| topic | behaviour health mass media rural areas infant feeding infants child feeding health care workers supplementary feeding |
| url | https://hdl.handle.net/10568/153033 |
| work_keys_str_mv | AT sahakuntalk behaviorchangecounselingbccbyfrontlinehealthworkersfhwandamassmediacampaignimprovedcomplementaryfeedingcfpracticesmorethanmassmediaaloneinruralbangladesh AT rawatrahul behaviorchangecounselingbccbyfrontlinehealthworkersfhwandamassmediacampaignimprovedcomplementaryfeedingcfpracticesmorethanmassmediaaloneinruralbangladesh AT khaledadiba behaviorchangecounselingbccbyfrontlinehealthworkersfhwandamassmediacampaignimprovedcomplementaryfeedingcfpracticesmorethanmassmediaaloneinruralbangladesh AT ruelmariet behaviorchangecounselingbccbyfrontlinehealthworkersfhwandamassmediacampaignimprovedcomplementaryfeedingcfpracticesmorethanmassmediaaloneinruralbangladesh AT menonpurnima behaviorchangecounselingbccbyfrontlinehealthworkersfhwandamassmediacampaignimprovedcomplementaryfeedingcfpracticesmorethanmassmediaaloneinruralbangladesh |